Regina Martinez

About Regina Martinez

I’m a digital marketing leader with 15+ years of experience, known for my analytical approach, strong project management skills, and ability to bring order to complex campaigns. I’ve worked across Healthcare (DTC & HCP), CPG, Finance, Telecom, Retail, and E-Commerce—navigating fast-paced environments and shifting priorities with ease. I’m a clear communicator who knows how to keep teams aligned, stakeholders informed, and projects moving forward. Whether I’m digging into performance data or managing cross-functional teams, I stay focused on delivering smart, scalable results—and adapting quickly when things change. Above all, I’m passionate about driving meaningful outcomes and leading empowered teams that do their best work together.

Experience

1. Sr Manager, Digital Marketing

   Belk

   Nov 2021 — Present · Charlotte, NC, US

   Promoted to Sr. Marketing Manager, expanding leadership scope to include SEO and Display alongside largest paid media channel—Paid Search + Shopping. Successfully recruited, hired, and onboarded two team members to support the strategic growth- Spearheaded Belk’s first programmatic advertising launch via The Trade Desk for Holiday 2021, significantly broadening digital reach and upper-funnel engagement- Launched multiple new partner channels and spend initiatives to support a full-funnel marketing strategy aligned with key business objectives- Direct multiple paid media agency teams, ensuring flawless execution of campaigns delivered on time, within budget, and optimized for ROI across all stages of the funnel- Manage ~$60M annual marketing budget, consistently optimizing spend allocation to maximize performance, efficiency, and business impact- Led the successful transition to Feedonomics as the feed management partner, streamlining operations and enhancing performance across several digital marketing channels- Exceeded 2024 Paid Search + Shopping sales goals by 8%, while improving return on ad spend (ROAS) by 7% YoY.

Education

• Vaughn College of Aeronautics and Technology

  Bachelor of Science (BS), Airport Management

• SUNY New Paltz

  BS, Communications: Media Management

Skills

• Sem
• Copywriting
• Online Marketing
• Comparison Shopping Engines
• Reporting & Analysis
• Digital Media
• Microsoft Office
• Omniture
• Paid Search Campaigns
• Online Lead Generation
• Search
• Search Analysis
• Msn Adcenter
• Mobile Marketing
• Doubleclick
• Paid Search Managment
• Facebook
• Search Advertising
• Social Marketing
• Coremetrics Analytics
• Yahoo Search Marketing
• Web Analytics
• Ppc Bid Management
• Integrated Marketing
• Paid Search Strategy
• Ppc
• Social Media
• Campaign Management
• Marketing Strategy
• Digital Marketing
• Analytics
• Media Strategy
• Advertising
• Keyword Research
• Team Management
• Strategy
• E-Commerce
• Paid Content
• Kenshoo
• Social Media Marketing