Regina Guinto
Designer and Creative Director | Ad People of the Year | Ad Club Board of Directors
- Role
- Design Lead at iLABS (Innovation Labs) Inc.
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Regina Guinto
Regina currently leads Design at iLABS and Elements Connect, building workforce management tools for beauty and cosmetic manufacturing clients - with a focus on empowering frontline workers through mobile technology and data-driven product development.Her product career spans founding and scaling 0-1 consumer apps (S\'More, Tawkify) and B2B platforms (Arrow, iLABS), and is informed by her earlier work as a Creative Director in ad-tech where she worked with Fortune 500 brands like McDonald\'s, Fendi, and GSK. She currently serves as President of the Young Professionals Board at the Advertising Club, and also sits on the club\'s Board of Directors. She was also named in GDI’s 2022 Power Book as one of the most influential leaders in the dating
Experience
Design Lead
Jul 2025 — Present
Drove product design and strategy across Elements Connect and iLABS products, including a workforce/HR intelligence application, production management, and an inventory marketplace serving beauty and cosmetic manufacturing clients like Procter and Gamble, Cosmax, and kdc/one- Designed end-to-end mobile experience for consumer-facing worker app (shift management, job booking) and supervisor app (real-time production monitoring, worker reassignment)- Implemented AI-powered design workflows using Claude, Gemini, and Figma Make to accelerate prototyping cycles and support sales enablement initiatives- Drove company-wide AI adoption across product, design, and engineering teams, implementing Claude-powered workflows that accelerated documentation, development, and testing cycles- Implemented Amplitude Analytics to gain visibility into client usage patterns, drop-off points, and feature adoption, enabling data-based design prioritization and UX improvements
Education
University of Southern California
Bachelor of Science (BS), Business Administration and Cinematic Arts
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