Regina Vargas
Corporate Digital Communications Specialist at Beam Suntory
- Role
- Corporate Digital Communications Specialist at Beam Suntory
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Regina Vargas
Social Media and Digital Marketing professional with a demonstrated history of strategic audience growth and development for a wide variety of food & beverage clients. Equipped with measurable design, content creation, and lead generation skills throughout the marketing lifecycle.
Experience
Corporate Digital Communications Specialist
Aug 2021 — Present · New York, NY, US
Lead all efforts for our corporate social media channels; including developing and maintaining a global content calendar through content production and copywriting, and creating strategies based on industry trends, competitive advantages, and company goals- Develop accessible and compelling narratives on social media based off complex corporate messaging, brand press releases and more- Work in collaboration with brand, sustainability and DEI teams to develop content strategy and produce visual content that showcases our luxury brands, sustainable practices and values- Promote and protect Beam Suntory\'s corporate reputation through effective external communications strategies- Distribute a daily global newsletter reporting on researched media coverage for company, brands, competitors, and industry news/trends to ensure we stay ahead of the curve- Analyze and report on social media and public relations metrics monthly, using third-party analytics platforms to derive data-driven insights and shift strategy based on the ever-changing digital landscape to improve overall external media performance- Developed and executed internal and external monthly employee spotlight series to showcase our global diverse talent with the goal of also communicating our corporate messaging, goals, and value pillars.
Education
St.Edward's University
Bachelor's degree
2014 — 2018
Skills
- Event Planning
- Time Management
- Spanish
- Photoshop
- Research
- Marketing
- Customer Service
- Public Speaking
- Powerpoint
- Microsoft Excel
- Social Media
- Microsoft Word
- Microsoft Office
- Leadership
- Adobe Photoshop
- Photography
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