Regina Melton
Business Manager | Operational Leadership in Confectionery | Sales Enablement & Strategic Growth | CRM & Data Optimization
- Role
- Business Manager at Premier Specialty
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Regina Melton
Strategic and results-driven Business Manager with expertise in Special Markets within the confectionery industry. Proven success in leading cross-functional teams, optimizing CRM systems, and driving operational efficiency across national accounts. Adept at aligning sales, analytics, and marketing to support growth, with a strong commitment to innovation and industry leadership. Passionate about building infrastructure, empowering teams, and enhancing customer engagement through data-driven insights and creative marketing.
Experience
Business Manager
Jun 2023 — Present
Partnered with VP to execute business strategy across two offices and eight remote sales managers.Led cross-functional initiatives aligning sales, analytics, and marketing teams.Managed four sales support staff and one marketing lead; advised eight account managers.Executed Premier Specialty’s annual three-day sales summit.Built sales infrastructure: playbooks, scorecards, training systems, and Quickbase University.Developed strategic sales toolkit spotlighting 45 key vendors.Created manufacturer scorecards to identify and close white space across 234 accounts.Collaborated on Power BI dashboards for Vistar Spin data.Launched company website and LinkedIn page; led marketing department creation.
Education
James Madison University
BS, Health Science- Dietetics
2007 — 2010
Florida State University
Business
2005 — 2007
Skills
- Internet Recruiting
- Business Development
- Networking
- Sourcing
- Contract Recruitment
- Recruiting
- Community Outreach
- Talent Management
- Series 66
- Benefits Negotiation
- Talent Acquisition
- Cold Calling
- Temporary Placement
- Proposal Writing
- Series 7
- Public Relations
- Nutrition
- Social Networking
- Technical Recruiting
- Onboarding
- Marketing
- College Recruiting
- Personal Training
- Texas Life and Health Insurance
- Editing
- Leadership
- Customer Service
- Screening Resumes
- Management
- Microsoft Office
- Sales
- Staff Augmentation
- Staffing Services
- Business Networking
- Applicant Tracking Systems
- Microsoft Excel
- Training
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