Regina Gurung

About Regina Gurung

4+ years experience in journalism (reporting| writing| editing)6+ years experience in Digital Marketing (project management| content| marketing| Social Media| SEO| Growth)Journalist-turned-digital marketer with 6+ years of experience in project management, team leadership, and marketing strategy across global and MENA markets. At Digital Conversions Media, I oversee five company portfolios- building teams, managing partnerships, and driving growth through strategy and execution.Measurable impact includes taking a coupon site from rank 11 to rank 2, building and managing a 17-member cross-functional team, introducing automation systems that doubled operational efficiency, and launching the company’s influencer marketing vertical, while also managing client projects and developing new service offerings.Known for a creative, people-first approach and a grafter’s drive, I thrive on turning ideas into impact.Outside work, I’m a storyteller and community builder and a micro Influencer. I’ve served as President (2022–23) and Award-winning Secretary (2021–22) of the Rotary Club of Darjeeling Himalayas, and led Social Media for the Darjeeling\'s biggest festival \'MeloTea Festival,\' organised by Darjeeling Police. I\'ve also helped brands scale their Instagram presence through content strategy.In June 2025, I launched my YouTube channel to document my everyday life and share love, culture, and tradition through storytelling, creating aesthetic, meaningful vlogs that feel personal, honest, and rooted in home. I started monetising within 2 months.My poetry book “Heavenly Bodies and Human Things” ranked among Amazon’s Top 100 poetry titles.

Experience

1. Project Manager

   Digital Conversions Media

   Jul 2019 — Present · Dubai, AE

   Working remotely for 6+ years, building and managing cross-functional teams across business units in multiple markets- Established new verticals including influencer marketing and content-led partnerships, expanding the company’s growth ecosystem- Lead growth and content strategy for leading coupon, travel and affiliate sites across the MENA region- Directly collaborate with the CEO on strategic planning, market expansion, and brand positioning initiatives- Oversee project management for client companies in the UK and UAE, ensuring operational excellence and timely delivery- Built and led high-performing teams, mentoring writers, editors, and marketers to achieve performance and creative goals- Edited, trained, and upskilled content teams, ensuring consistent brand voice and SEO-optimized storytelling- Designed and implemented intern-to-employee transition programs, successfully nurturing long-term talent within the company- Developed and scaled influencer marketing networks, building collaborations that enhanced brand awareness and conversions- Fostered partnerships with advertisers, publishers, and creators, optimizing campaigns for both performance and relationship value- Managed and optimized affiliate campaigns, ensuring win–win outcomes for advertisers and publishers through data-driven strategy.

Education

• Indian Institute of Journalism and New Media

  Post graduate diploma in print, Journalism

  2015 — 2016