Regina Boothe Bratton

About Regina Boothe Bratton

As a two-time Emmy-winning Producer, a communication specialist with more than 15 years of experience in broadcast, cable and online news, I have established myself as an effective leader, a collaborative team player and a consistent source of creative and innovative ideas and strategies. Throughout my career, I have worked in newsrooms across every major network, including NBC, Fox, CBS and ABC, and have consistently proven the ability to thrive in fast-paced, deadline-critical environments where consummate accuracy and timeliness are critical to success. My communication skills are unparalleled, and my creativity and ability to think on my feet have contributed to numerous cutting-edge studio and field news segments. I have created and produced programming for international television networks. I have extensive experience as a Booking Producer, including 5 years as Supervising Booking Producer for Fox News, where I conducted pre-interviews with a wide range of guests and produced multiple interview segments. Dedicated to providing producing and consultation services to deliver news across any platform, I am always looking for new challenges and opportunities. From 2013 until 2015, I served on the Board of Governors for the National Academy of Television Arts and Sciences for the National Capital Chesapeake Bay Chapter.

Experience

1. Spokesperson, Regional Communications Manager

   American Red Cross

   Aug 2016 — Present

   Coordinate, develop and implement strategic communications and public relations plans within multi-state geographies served by the American Red Cross Biomedical Services. Operating in a functional and matrixed business model, within a regulated environment; training and educating designees to carry out communications and public relations activities in a high-quality, customer-oriented and compliant manner.Selected accomplishments:• Serves as on-the -record spokesperson when appropriate and supports executives and Board of Directors as the face of the Red Cross. • Leads and supports all Blood Service Activities for the Chesapeake Bay and Allegheny Regions through the entire disaster cycle.• Develop and implement a social media strategy for the regions that reflect the priorities of each region and is aligned with the corporate social media strategy. • Integrate digital assets serving local areas to achieve a multi-media, multi-channel platform by which to engage with stakeholders.• Bridges knowledge across projects and the organization at large to successfully time outreach with other lines of business and craft integrated messaging.• Ensures lines of business are fully compliant and integrated with corporate messaging and media protocols.• Supports executive level internal and external communication initiatives.• Maintains positive relationships with members of the media across the region and works with executives and other staff to manage media efforts and relationships across multiple media markets in a region.

Education

• Hampton University

  Bachelor's degree, Mass Communication/Media Studies

  1989 — 1993