Regina Adler
Senior Avs Teamlead - Eu Baby Division @Amazon
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WORK HISTORY
Senior Avs Teamlead - Eu Baby Division @Amazon
Munich, DE
Leading EU Vendor Services team for EU Baby category, providing professional and disciplinary leadership to up to 18 (Senior) Brand Specialists across 6 EU offices- Piloting AI process\' and AI enhanced account management strategies- End-to-end account management and vendor negotiations for EU vendor- Ownership of top- and bottom-line performance for 20 vendors, EU business reviews and category QBRs- Designed and implemented scalable process improvements, increasing team productivity- Lead EU Category Marketing workstream across Homepage, Email, Social Media, Creator Marketing, and Retail execution- EU Lead for Baby Division Social Commerce Strategy- Crossfunctional stakeholder management across Category Leadership, Finance, HR, and Tech- Conducted 175+ interviews globally, ensuring leadership quality and hiring excellence
EDUCATION
Chulalongkorn University
Semester Abroad during undergraduate studies at Macromedia University of Applied Sciences, International Business Management
Trinity College Dublin
Postgraduate, Digital Marketing Strategy
Macromedia Hochschule für Medien und Kommunikation
Bachelor’s Degree, Media Management
ABOUT REGINA ADLER
Digital marketing and e-commerce leader with 7+ years of experience driving scalable growth across European markets. I specialize in leading high-performing international teams, building customer-centric strategies, and translating data into commercial impact.Currently at Amazon, I lead EU-wide Vendor Services teams, end-to-end Vendor Management, Social Commerce strategy and AI process piloting. My background combines hands-on e-commerce execution, digital media, social strategy, and business analytics, enabling me to bridge strategy and operations effectively. I’ve conducted 175+ interviews globally, reinforcing strong leadership standards and talent quality and have gathered work experience in Drugstore, Baby and Media industry. I’m motivated by roles where I can lead teams, shape strategy, and drive sustainable growth in dynamic, international environments — particularly across E-Commerce, AI, Digital Strategy, and Analytics-driven businesses.
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