Reggie Menacherry
Sr Product Marketing Manager (Lead) @EC-Council
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WORK HISTORY
Sr Product Marketing Manager (Lead) @EC-Council
Core Responsibilities :The World needs 3.5 Million Cybersecurity Professionals, and I am working to meet the requirement.EC-Council is the world’s largest cybersecurity certification body, HQ is US. Operating in 170+ countries for 20 years. EC-Council certification programs are recognized worldwide and receive endorsements from various government agencies, including the US federal government via the Montgomery GI Bill, the US Government National Security Agency (NSA), ANSI (ANAB), and the US Department of Defense- Leading a high-performing team of Product Marketing Managers, driving growth for 20+ certification programs across 170+ countries- Responsible for managing top-line flagship products, including Certified Ethical Hacker (CEH)[World\'s No.1 Ethical Hacking Certification], EC-Council brand marketing, and other key products, ensuring continued success- Collaborating with leadership to execute innovative marketing and strategic product planning campaigns- Responsible for training global sales teams and supporting training centers worldwide with marketing materials resources, sales enablement, adoption of collaterals, and support for their business goals- Responsible for owning, managing, and executing GTM strategies, new product launches, and campaigns- Executing GTM and marketing strategies, SEO strategies, and branding activities- Owning core KPIs for generating leads, revenue targets, keyword rankings, SEO strategies, and enhancing the brand\'s reputation- Doubled lead generation, consistently hitting company targets- Successfully launched and managed pivotal pilot projects (Hall of Fame Awards,$28+ Million different Scholarship campaigns, Industry reports) with substantial bottom-line impact.Key Responsibilities- Market Analysis- Product Positioning- Go-to-Market (GTM) Strategy- Content Creation- Sales Enablement- Customer Insights- Digital Marketing
EDUCATION
ISC2
ISC2 Certified Cybersecurity
KJ Somaiya College
Bachelor of Commerce - BCom
O.P. Jindal Global University (JGU)
Master of Business Administration - MBA, Strategy and Leadership
upGrad.com
Product Management
EC-Council
Ethical Hacking Essentials, Ethical Hacking
Shanti Yog Peeth (Rishikesh Yoga School)
YTS 200 hrs, Yoga Teacher Training/Yoga Therapy
SKILLS
ABOUT REGGIE MENACHERRY
Multi-Talented Creative Marketer As a versatile Sr. Product Marketing Manager with…
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