Reggie Lawrence

About Reggie Lawrence

GTM Strategy Sales & Business Development Product Innovation Marketing Organizational Restructuring Operational Efficiency Customer Experience Business ConsultingI am a sales and revenue leader with a passion for helping companies transform and grow — assessing complex situations and identifying solutions through a practical, structured approach. Strong recognition for the need to change and make the difficult decisions that ensure a profitable future. Experience working within SMB to global $1B+ organizations. I am fortunate to have led media, event, and data subscription businesses at Informa and EndeavorB2B across multiple sectors. Leading brands such as Fleet Owner, Llyod\'s List, IndustryWeek, WardsAuto, Utility Analytics Institute, among others. As Chief Revenue Officer: key player driving enterprise growth and through organic revenue activities and strategic acquisition, including sales, marketing, content, customer success, and innovation. Player/coach sales and revenue leader: engaging and inspiring collaborative teams, building a positive culture of accountability, and providing incentives that empower individuals to high performance and outstanding growth. Recognition of people\'s potential and understanding of how to develop talent. Extensive experience engaging customers and prospects in-market to uncover new opportunities for growth. Expertise includes the M&A process: whether identifying targets for acquisition or improving valuation for strategic buyers, organizational transition, reorganization, brand revitalization, infrastructure, and optimizing market penetration with a competitive edge. Global sales leadership experience in the Americas, APAC, and EMEA – providing resources needed to increase customer count and yield per customer. Skilled and approachable communicator, able to modify mid-plan, improvise, and succeed: utilize data and market insights, refine marketing strategies, optimize lead generation, and enhance customer retention. Client-first approach to consistently help them achieve their goals. Leadership Skills: GTM Strategy, Long-Term Vision, Entrepreneurial Growth, Marketing, Media, Events, SaaS/Data Subscription, Adtech, MarTech, Customer Success, Product Innovation, Strategic Partnerships and Alliances, KPI/Reporting, Executive Team Leader, Mentor, Global Awareness, Multicultural Sensitivity, Financial Acumen, P&L Management, Insatiable Curiosity

Experience

1. Vice President, Sales

   Pmmi Media Group

   Oct 2025 — Present · Atlanta, GA, US

   PMMI represents manufacturers and suppliers of machinery, components, and materials. The organization produces events, media, data, and business intelligence services for the industrial markets, including brands such as PACK EXPO, Packaging World, and ProFood World.

Education

• Cornell University

  Performance Leadership Management

• Ithaca College

  Bachelor of Science, Business Communication, Marketing

  1992 — 1996

Skills

• Integrated Marketing
• Management
• Trade Shows
• Sales
• Online Marketing
• Online Advertising
• Account Management
• Digital Marketing
• Social Media Marketing
• B2b
• Direct Marketing
• Strategic Planning
• Strategic Partnerships
• Lead Generation
• Marketing
• Marketing Strategy
• Advertising
• Marketing Management
• Email Marketing
• Marketing Communications