Regan D.

About Regan D.

Senior lifecycle and growth marketing leader with 6+ years of experience building automated, full-funnel engagement systems in SaaS and tech environments. Proven track record driving measurable impact across acquisition, conversion, and retention through experimentation, segmentation, and AI-enabled automation. Specializes in translating data into scalable lifecycle infrastructure that reduces manual work and accelerates revenue growth.Key skills: Lifecycle Strategy & Funnel Optimization • Marketing Automation & CRM Architecture • AI-Driven Workflows • A/B & Multivariate Testing • Segmentation & Personalization • Funnel Analytics (Looker, Mixpanel, GA, Hex) • Iterable • Braze • HubSpot • Salesforce • Pendo • SQL (Basic) • HTML/CSS • Figma • Cross-Functional Leadership

Experience

1. Lifecycle Marketing, Growth

   Genius AI

   Dec 2024 — Present · New York, NY, US

   Led full-funnel, multi-channel lifecycle campaigns across email, in-app, and SMS to drive activation, conversion, and retention — consistently exceeding adoption and revenue goals.• Transformed a weekly Week in Review email into a personalized upsell engine (+215% CTR vs. avg;+403% CTR via feature-led CTAs).• Built and scaled automated growth engines, including a referral program driving an uptick activations per quarter (+15% vs. prior avg) and payments campaigns generating +7% BNPL lift and +99% Loan conversion.• Developed AI-powered lifecycle infrastructure (QA automation, insight synthesis, performance dashboards) that reduced manual work and increased experimentation velocity.

Education

• Parsons School of Design - The New School

  Strategic Design and Management, Business Administration and Management, General

Skills

• Javascript
• Marketing
• Leadership
• Microsoft Excel
• Adobe Creative Suite
• Customer Service
• Spanish
• Research
• Management
• Microsoft Word
• Html
• Social Media
• Microsoft Office
• Sales
• Css