Regan Opel

About Regan Opel

I’m a public affairs and advocacy consultant based in the Washington, D.C. metro area. In addition to my client work, I\'m also enrolled in the Master\'s in Public Policy program at The George Washington University with an expected graduation date of May 2026. I’ve worked with PACs, advocacy groups, nonprofits, small businesses, and political campaigns to help visualize, build, and bring to life online campaigns that drive action and win elections. I specialize in messaging and campaign strategy for public policy initiatives spanning mental health, addiction recovery, public health, LGBTQ+ issues, unemployment access, and much more.I\'m the founder of Anonymous Gazelle, a solo consulting firm I launched in 2019. I work with agencies and political clients to develop winning campaigns for their cause and have led online initiatives that drove over 1M grassroots contacts to elected officials. I\'m always willing to chat about a new project and would love to hear what you\'re working on!

Experience

1. Founder, Public Affairs and Advocacy Consultant

   Anonymous Gazelle

   Apr 2019 — Present · Washington, DC, US

   I partner with agencies and organizations to deliver top-notch campaigns for political and advocacy clients, with a focus on strategic planning and execution of digital public affairs programs. Services include: online communications and messaging, digital ad strategy and execution, campaign measurement and reporting, policy analysis, and digital advocacy program building. I work across topic areas, with background in elections, LBGTQ+ rights, mental health, healthcare advocacy, unemployment, immigration reform, and more.Select work includes- The Lincoln Project: Managed strategy, budgeting, implementation and reporting for The Lincoln Project digital advertising efforts through Election Day; solely responsible for placement and trafficking of over $20M in digital ads- Mental Health for US: Advised a healthcare PR firm on building the digital public affairs program for Mental Health for US. Developed strategy for advertising, content, and livestream logistics for three townhall events with 2020 Presidential candidates, elected officials, and community leaders- PBS: Partnered with PBS LearningMedia to improve digital ad performance in their outreach to teachers and education professionals, resulting in more efficient spend and lowering average costs by 75%.

Education

• The George Washington University

  Master's degree, Public Policy Analysis

• The University of Texas at Austin

  Bachelor of Science (BS), Political Communication

Skills

• Advertising
• Long Distance
• Wordpress
• Google Analytics
• Public Relations
• Social Networking
• Social Media
• Digital Media
• Event Planning
• Visual Aids
• Editing
• Microsoft Office
• Facebook
• Writing
• Twitter
• Public Speaking
• Speech Coaching
• Digital Marketing
• Fundraising
• Social Media Marketing
• Nationbuilder
• Vervemail
• Powerpoint
• SEO
• Email Strategy
• Research
• Coaching