Regan Barber

Sr Marketing Manager @Johnson & Johnson MedTech

West Chester, PA, US

Conceptualize, develop and execute brand marketing strategies using the Big Picture framework, align organizational support of the plan, and develop highly targeted marketing tools, working with an advertising agency, for a product launch valued at $12M. • Collaborate with cross functional internal stakeholders to develop a robust product claims table achieving targeted messaging and promotion closely aligned with the value proposition; allowing expedited approval of future marketing collateral; resulting in a business best practice.• Demonstrate creative problem solving by organizing global team to quickly analyze and come to a consensus on critical decision points, resulting in the on time implementation of a high impact project with an extremely aggressive timeline.• Demonstrate leadership by serving as the first Product Manager in CMF op-co to adopt the JnJ financial analysis model and train others on the tool, allowing business to assess the financial and strategy value of products, ensuring a robust product pipeline.• Engage Key Opinion Leaders in the distraction osteogenesis surgical community to identify unmet needs and develop new products, positioning DePuy Synthes #2 in the market segment. •

University of Delaware

Bachelor's Degree