Regan Thomas
Global Digital Marketing Manager @John Crane
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WORK HISTORY
Global Digital Marketing Manager @John Crane
London, GB
As a Global Digital Marketing Leader, I drive the strategy, technology, and execution of digital marketing to deliver growth, ROI, and customer-first experiences in a global B2B environment. With a proven track record of leading digital transformation, I combine strategic vision with hands-on expertise to ensure digital plays a central role in brand visibility, demand generation, and commercial impact.I specialize in building and optimizing omnichannel strategies across website, social media, SEO, SEM, PPC, ABM, marketing automation, and paid media — ensuring every touchpoint is seamless, engaging, and aligned to business goals. My responsibility extends to owning the marketing technology stack, integrating CRM, MAP, ABM, analytics, and AI solutions to power data-driven decision making, personalisation, and campaign effectiveness.Leading and developing high-performing teams is at the heart of my approach. I create an environment where people can learn, grow, and deliver innovative work while fostering strong partnerships with agencies, vendors, and internal stakeholders. I am recognised for influencing at all levels — from collaborating with global and regional marketing teams to engaging with senior leadership — to champion a digital-first mindset across the organisation.Passionate about digital innovation, I am dedicated to driving measurable results, advancing customer engagement, and ensuring digital marketing is a true growth engine for the business.
EDUCATION
IMM Graduate School
Bachelor of Commerce - BCom, Marketing
SKILLS
ABOUT REGAN THOMAS
I work at the intersection of digital marketing, buyer insight, and commercial performance in complex B2B environments.In large, matrixed industrial organisations, I focus on helping teams move beyond activity metrics to understand what digital signals actually indicate about buyer intent, opportunity quality, and pipeline progression.My experience spans multi-region operations, long sales cycles, and close collaboration with sales, product, and commercial leadership to improve how digital supports revenue outcomes.Interested in practical, grounded approaches to digital that respect how B2B buying really works.
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