Craig Lawrence
Optimisation Manager @Waitrose & Partners
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WORK HISTORY
Optimisation Manager @Waitrose & Partners
Bracknell, GB
Responsible for leading the optimisation team delivering our experimentation and personalisation programme and maintaining a centre of excellence to wider digital teams- Refining existing optimisation processes improving efficiencies and implementing automation through AI- Working closely with research, insight and design teams to highlight opportunities through quantitative and qualitative analysis- Creating training initiatives to build towards a wider optimisation and experimentation culture throughout the partnership- Supporting event and product launches with ongoing optimisation support- Defining personalisation strategies and working across our tech stack to deploy new experiences
EDUCATION
Tudor Grange Secondary School
Media Studies, Business, English Language, English Literature, IT
Solihull Sixth Form College
Media Studies, Business, English Language
University of Staffordshire
Bachelor of Arts, Communication and Media Studies
SKILLS
ABOUT CRAIG LAWRENCE
CRO/experimentation specialist and digital analyst with 14+ years in digital optimisation across a range of industries including retail, automotive, telecoms, finance, travel and academia. Leading teams, both in-house and agency, to drive digital optimisation through research and experimentation methodologies to reduce funnel leakage and optimise conversion rates.Highly skilled in combining quantitative and qualitative data-sets to highlight opportunities to be adapted into hypotheses for A/B/n testing and personalisation. Creating, owning and executing the end-to-end experimentation strategy through a range of platforms.Background in building and maintaining analytical infrastructures, data visualisation and social media influencing/management, including owning and running an Instagram food account with over 100k followers (@PattyMaster - I love burgers).
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