Reeyaz Hamirani

About Reeyaz Hamirani

A data-driven and creative senior executive in the business of storytelling, Reeyaz Hamirani is currently the SVP of Global Film Analytics at Paramount Pictures. His core areas of focus at the movie studio are:• Film Development/Greenlight Analytics & Strategy• Marketing/Media Analytics & Strategy• Social Analytics• CRM & First Party Data Initiatives• Multicultural Anthropology, Education, & Strategy• Serving as the Voice of the Ultimate Entertainment Stakeholder — the AudienceReeyaz leads a multidisciplinary team that sits at the intersection of art, science, commerce, culture, and consumer behavior. Involved throughout the entire film lifecycle — his team is responsible for analyzing all aspects of the global entertainment landscape and consumer marketplace to help Paramount Pictures greenlight the most in-demand movies and market those movies most effectively — with the overarching goal of anticipating and maximizing content monetization.Prior to joining Paramount, he was recruited to build the analytics and audience intelligence practice within Lionsgate’s theatrical marketing department.During his tenure at Lionsgate — in addition to his analytics, first party data, and MarTech/AdTech strategy responsibilities — he also served as the Head of Creative Advertising for the Lionsgate Premiere slate of films. Reeyaz led all marketing strategy, creative advertising (trailers, posters, TV spots, behind-the-scenes content, social/digital content), and filmmaker relations for these multi-platform movie releases.Passionate about representation, diversity, inclusion, depiction, and cultural education in entertainment — Reeyaz supports several related initiatives at Paramount, was one of the founding Executive Board members of Lionsgate’s Multicultural Employee Resource Group (MERG), and serves as an Advisor to the BRIC Foundation.Before transitioning into entertainment, he ran corporate communications, market research, analyst relations, and social media for marketing technology company Gigya — a customer identity management leader that has since been acquired by SAP.Throughout his career in the movie studio system, Reeyaz has been fortunate enough to contribute to the success of countless films and help build multiple billion dollar franchises.

Experience

1. SVP, Global Film Analytics

   Paramount Pictures

   Jan 2025 — Present · Hollywood, CA, US

   Contributed to the success of the following films:• Mission: Impossible – The Final Reckoning• The Naked Gun• Vicious (Distributed via Paramount+)• Roofman• Regretting You• The SpongeBob Movie: Search for SquarePants• Primate• Scream 7• Scary Movie 6

Education

• University of Miami

  Bachelor of Business Administration - BBA, Marketing, Public Relations, Music Business & Entertainment Industries