Reeya Paul

About Reeya Paul

I’m a brand and category marketing professional with 10+ years of experience across automobiles, ecommerce, retail, and QSR.My work sits at the intersection of brand, consumer, and growth. I’ve led 360° marketing and category strategy across portfolios, from positioning and pricing to full-funnel campaigns, translating consumer insight into scalable brand action.Over the years, I’ve worked across brand and category management, digital and media strategy, social and sports marketing, sponsorships, celebrity partnerships, and performance-led campaigns. I enjoy connecting the dots between business goals, consumer behaviour, and creative storytelling.I’m known for structured thinking, calm execution, and strong cross-functional collaboration, working closely with agencies and internal stakeholders to move ideas from strategy to market impact.Core areas: • Brand & Category Strategy• 360° Marketing Planning• Consumer & Market Insight• Pricing & Portfolio Strategy• Full-Funnel Digital Marketing• Media & Social Strategy• Partnerships & Sponsorships• Agency & Stakeholder ManagementI’m especially interested in how modern content, culture, and consumer behaviour are reshaping brand building.

Experience

1. Category Marketing Manager

   McDonald's

   Nov 2023 — Present · Mumbai, IN

   To identify the annual strategy for the Burgers portfolios basis the overall business objectives-Develop the quarterly marketing calendar to ensure enough visibility is given to achieve planned objectives-Drive the category revenue targets and achieve target GM%-Develop a 360-degree campaign basis strategy to drive the business & marketing objectives-Leverage various Occasions & Festivals to drive Burgers consumption-Grow brand perception scores that deliver on industry leadership-Work closely with the New Product development team to pilot and launch new products.

Education

• Indian Institute of Management Kashipur

  Master of Business Administration (M.B.A.), Marketing

  2014 — 2016

• UIT-RGPV

  Bachelor of Engineering (BE), Computer Science

  2010 — 2014

Skills

• Public Relations
• Business Strategy
• R
• Data Structures
• Javascript
• C++
• Data Analysis
• Business Analysis
• Presentation Skills
• C
• Programming
• Microsoft Office
• Sales
• Marketing
• Core Java
• Powerpoint
• Microsoft Excel
• New Business Development
• English
• Teamwork
• Team Management
• Social Media
• Spss
• Mysql
• Strategy
• Sales Management
• Computer Science
• Business Development
• Digital Marketing
• Html
• Social Media Marketing
• Brand Management
• Marketing Strategy
• Microsoft Powerpoint
• Sas
• Lead Generation
• Public Speaking
• Customer Relationship Management (Crm)
• Research
• Team Building