Rochelle Evans Edwards

Ux Research Manager - Youtube Horizontal Insights @YouTube

Founded the centralized research team YouTube Horizontal Insights (YTHI) which provides actionable insights to all YouTube product teams across domains such as Product Excellence (PE) and Accessibility *Manage and oversee staffing/budget for YTHI\'s international team of researchers specialized across key user groups, critical user journeys (CUJs), surveys, and more *Developed, introduced, and maintain a measurement and tracking infrastructure for Product Excellence against which all YouTube product teams set annual and quarterly goals *Lead YouTube\'s global rapid research team which produces fast-paced research to aid critical design and product decisions *Founded and lead YouTube Method Mondays, a biweekly brain share of methods and tools across all YouTube UX Researchers