Reese Waller

About Reese Waller

I am a results-driven professional with a strong foundation in digital marketing, content production, and project management. With a focus on strategy, creativity, and data-driven insights, I have successfully contributed to brand development and growth across multiple industries. My passion lies in blending innovative solutions with measurable outcomes, driving engagement, and enhancing user experiences. After I finish my Master\'s in Emerging Media from The University of Georgia in May of 2025, I hope to apply my expertise in a career in Atlanta, Georgia focused on project management, digital marketing, UX, or content production, where I can continue to learn, grow, and make a meaningful impact.

Experience

1. Ecommerce Associate

   Kids2

   Jun 2025 — Present · Atlanta, GA, US

   Manage digital merchandising for major retail partners including Babylist, Home Depot, and Macy’s, optimizing product pages to increase visibility and conversion rates- Collaborate cross-functionally with Consumer Insights, Sales, and Category Management teams to align ecommerce strategy with consumer behavior and brand goals- Lead product seeding campaigns through Bazaarvoice, driving authentic customer reviews and strengthening brand trust and engagement- Maintain and organize product data within Salsify, ensuring consistent, accurate, and enriched product information across multiple retail platforms- Support the direct-to-consumer (DTC) website experience by improving product presentation and navigation, contributing to a more seamless customer journey and higher conversion rates.

Education

• The University of Georgia

  Master's degree, Emerging Media

• The University of Georgia

  Public Relations, Advertising, and Applied Communication

• University of Georgia - Terry College of Business

  Entrepreneurship/Entrepreneurial Studies