Reese Madden

About Reese Madden

Global marketing and revenue operations leader with agency and manufacturer experience, covering consumer packaged goods and industrial products, across B2C, B2B, and B2B2C go-to-market models. I am passionate about growth, delivering value to customers, and empowering and enabling my team members\' success. My training and experience in domestic and international markets, working with colleagues and partners across many cultures, has allowed me to build my functional expertise, analytical skills, empathy, and leadership effectiveness. I take pride in my work and am proud of my team\'s growth and contributions.Outside of work, I enjoy a range of outdoor pursuits with family and friends, and take satisfaction from my work with local non-profits, with a particular focus on meeting the housing needs of underserved populations.

Experience

1. Senior Director of Corporate Marketing and Revenue Operations

   Hypertherm Associates

   Jul 2020 — Present · Hanover, NH, US

   Lead Center of Excellence consisting of 35 Associates with responsibility for Demand Generation, Partner Marketing, Corporate Communications, Brand Strategy, Market Intelligence, Customer and Partner Training, Strategic and Key Accounts Program, Commercial Technology, eCommerce, and Sales and Marketing Enablement. I head up Hypertherm\'s Marketing Steering Team, and lead change across our matrix structure by building relationships, leveraging data, and sharing best practices to challenge conventional thinking, improve planning and execution, and increase efficiency and effectiveness. As a member of our Senior Leadership Team, I work with our functional, regional, and business unit leaders on strategic planning, vetting top opportunities for growth, customer retention and growth strategies, operating model refinement, and profit optimization. My responsibilities take me around the world, from the Americas to Europe to Asia, where I am fortunate to work with our local teams to understand and address the needs of our team members, our partners, and most of all our customers. I am proud of how our products help our customers\' grow their businesses, and of the strong team of leaders and Associates I have the privilege to lead.

Education

• Bates College

  BA, Political Science

  1989 — 1993

• The Tuck School of Business at Dartmouth

  MBA, Marketing and General Management

  2002 — 2004

• Northwestern University - Kellogg School of Management

  The Customer Focused Organization: Leadership, Strategy, and Implementation

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Team Building
• International Business
• Leadership
• Product Management
• Team Leadership
• Process Improvement
• Product Marketing
• Marketing
• Competitive Analysis
• Strategic Planning
• Project Management
• Market Research
• Online Advertising
• Product Development
• B2b
• Business Strategy
• Key Account Management
• Marketing Management
• Market Analysis
• Strategy