Heather Rees

About Heather Rees

Hi, I’m Heather Rees, a marketing leader with over nine years of experience specializing in Account-Based Marketing (ABM), Digital Advertising, Demand Generation, and Growth Marketing for high-growth B2B SaaS companies. I excel at building and executing strategies that drive measurable growth while collaborating across teams to deliver results aligned with revenue goals.What I Bring:+ ABM Expertise: Experienced with tools like Demandbase, 6Sense, Propensity, and Clay, I design personalized, data-driven campaigns to engage high-value accounts.+Growth-Focused Strategies: Skilled in creating and executing marketing strategies that foster meaningful customer engagement, align with business goals, and support long-term success.+Cross-Functional Collaboration: Partnered closely with sales teams at Procore and Airwave to optimize lead flow and improve conversion rates through regular collaboration.+ Analytical Insights: Proficient in tools like Google Analytics, Salesforce, HubSpot, and Tableau to track performance, uncover insights, and drive informed decisions.+ Budget Management: Managed annual budgets ranging from thousands to millions, ensuring efficient allocation and ROI maximization.I thrive in high-growth environments, having been part of teams that scaled rapidly, including contributing to a successful IPO at Procore. I’m passionate about leveraging innovative tools (Clay, UserMaven. etc) and data-driven insights to create marketing campaigns that resonate with target audiences and drive meaningful results.I believe creating exceptional value for the ICP is the cornerstone of generating demand. I enjoy experimenting with new channels and ad creatives, a mindset that earned my company a Google nomination for a ‘Best in Brand Awareness’ award in 2021 for a YouTube campaign that drove a 1500%+ increase in branded search traffic, and 300%+ increase in nonbranded traffic.Over my career, I’ve launched go-to-market strategies across the United States, Canada, Australia, the United Kingdom, Latin America, Southeast Asia, France, Germany, and the UAE. Most recently, I built a full marketing program from scratch at Airwave, a pre-seed startup.

Experience

1. Growth Marketing

   PushPress

   Dec 2025 — Present

   Contracting with PushPress to optimize paid acquisition channels.

Education

• The Ohio State University

  Undeclared

  2010 — 2012

• Wright State University

  Bachelor of Arts (B.A.), Mass Communication / Media Studies

  2014 — 2015