Reena Turak

About Reena Turak

I am a senior data leader who builds data organizations that solve real business problems, enabling better decisions, operational efficiency, and measurable revenue impact.I have led data strategy and execution in complex environments, including post-merger integrations, where fragmented systems and inconsistent reporting blocked leadership visibility. By unifying data, establishing governance, and delivering executive ready insights, I’ve helped leadership teams align faster, make confident decisions, and drive growth.My work spans analytics, AI, and data platforms, with a strong focus on embedding data into products and operations. I have delivered machine learning models that retained 100% of early stage customers and increased customer acquisition by 30%, and AI solutions that improved agent efficiency by 50%, reduced operational load, protected SLAs, and optimized the data pipeline to reduce the monthly cost by 40%.I am equally comfortable setting data vision and rolling up my sleeves and scaling data infrastructure, enabling reliable analytics and ML, and building teams that partner effectively with product, sales, and operations.

Experience

1. Head of Data

   Better Car People

   Jun 2023 — Present

   Translated complex data into executive ready insights, which directly informed strategic initiatives and improved customer and revenue outcomes- Led a post merger data and reporting consolidation initiative across 4 companies, unifying fragmented sales and financial data from multiple source systems into a single, governed data model and reporting layer enabling consistent, accurate executive reporting and cross-company decision-making- Built an AI driven text classification system using Amazon Bedrock, identifying genuine customer questions within CRM lead data and automating non-actionable responses reducing manual QA volume by ~40 to 60%, improving SLA adherence, lowering agent hiring and training costs, and increasing agent productivity.

Education

• University of California, Berkeley, Haas School of Business

  Artificial Intelligence: Business Strategies and Applications

• International Technological University (ITU)

  Master's degree, Computer Software Engineering

  2012 — 2013

• Springboard

  Data Science Career Track

  2018 — 2019

• G.H. Raisoni College of Engineering(GHRCE), Nagpur

  Bachelor of Engineering (B.E.), Electronics and Telecommunication

Skills

• Test Cases
• Usability Testing
• Selenium
• Jira
• Html
• Test Planning
• Sdlc
• Postgresql
• Regression Testing
• Jmeter
• Performance Testing
• Software Development Life Cycle (Sdlc)
• Security Testing
• Test Automation
• Agile Methodologies
• Integration Testing
• Bugzilla
• Stress Testing
• Hadoop
• System Testing
• Sql
• Webdriver
• Test Automation Framework
• Quality Center
• Core Java
• Firebug
• Manual Testing
• Hp Quality Center
• Hive
• Testng
• User Acceptance Testing