Reena Mehrotra Bhatia

Vice President, Marketing & CSR at HDFC Life | Shaping brand strategy, distribution marketing, brand activation, product marketing, MarTech solutions, subsidiary marketing management for HDFC Pension Mgt Co. & CSR

Role
Vice President Marketing at HDFC Life
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Reena Mehrotra Bhatia

I am a seasoned marketing professional with 18 years of rich experience in Financial Services.I am passionate about building and nurturing brandsI am a high energy pragmatic leader with detailed strategy-to-execution focused approach. I have a diversified experience panning across verticals of Marketing. My vast exposure in distribution driven industry of Insurance, have helped me in building on my Business Marketing approach,which is a combination of insights, ideas, impact and ROI.My career is shaped and defined by the great work places I have worked in,by inspiring leaders, mentors and my teams, who have continuously inspired me to aspire and achieve. There are three personal beliefs that make me the professional who I am. Firstly, the hunger to learn and continuously hone my craft. Secondly, the respect, and accountability towards the organization. Thirdly, the solidarity towards co-workers, and the commitment to nurture, coach and mentor the next generation marketers. My Experise:• Marketing Strategy & Brand Management for B2B and B2C• Integrated Marketing & Media strategy• Digital Marketing & Response Management• Channel Marketing & Partner programs• Communication and Content strategy• New Product and Segment Marketing • Media Properties and Sports associations• Customer Relationship Management• Internal Communication and event

Experience

  1. Vice President Marketing

    HDFC Life

    Apr 2021 — Present · Mumbai, IN

Education

  • Devi Ahilya Vishwavidyalaya

    MBA, Marketing

    1998 — 2000

  • INSEAD

    Executive Development Program: New Frontiers in Digital World

    2020 — 2020

  • INSEAD

    Executive Development Program: Future ready through Digital disruption, Marketing

    2019 — 2019

  • Barkatullah Vishwavidyalaya

    BSc - Statistics, Maths, Physics, Statistics

    1995 — 1998

  • Carmel Convent School, Govindpura Bhopal

    Higher Secondary, Physics, Chemistry , Maths

    1981 — 1995

  • Indian School of Business

    Management Develop Program, General Management

    2014 — 2014

Skills

  • Customer Relationship Management (Crm)
  • New Business Development
  • Mis
  • Key Account Management
  • Program Management
  • Relationship Management
  • Business Development
  • Public Relations
  • Insurance
  • Business Strategy
  • Team Management
  • Vendor Management
  • Sales
  • Cross Selling
  • Financial Services
  • Crm
  • Management
  • Bancassurance
  • Distributed Team Management

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Reena Mehrotra Bhatia — Vice President Marketing at HDFC Life in Mumbai, MH, IN | Unifers