Reena Mehrotra Bhatia
Vice President, Marketing & CSR at HDFC Life | Shaping brand strategy, distribution marketing, brand activation, product marketing, MarTech solutions, subsidiary marketing management for HDFC Pension Mgt Co. & CSR
- Role
- Vice President Marketing at HDFC Life
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Reena Mehrotra Bhatia
I am a seasoned marketing professional with 18 years of rich experience in Financial Services.I am passionate about building and nurturing brandsI am a high energy pragmatic leader with detailed strategy-to-execution focused approach. I have a diversified experience panning across verticals of Marketing. My vast exposure in distribution driven industry of Insurance, have helped me in building on my Business Marketing approach,which is a combination of insights, ideas, impact and ROI.My career is shaped and defined by the great work places I have worked in,by inspiring leaders, mentors and my teams, who have continuously inspired me to aspire and achieve. There are three personal beliefs that make me the professional who I am. Firstly, the hunger to learn and continuously hone my craft. Secondly, the respect, and accountability towards the organization. Thirdly, the solidarity towards co-workers, and the commitment to nurture, coach and mentor the next generation marketers. My Experise:• Marketing Strategy & Brand Management for B2B and B2C• Integrated Marketing & Media strategy• Digital Marketing & Response Management• Channel Marketing & Partner programs• Communication and Content strategy• New Product and Segment Marketing • Media Properties and Sports associations• Customer Relationship Management• Internal Communication and event
Experience
Vice President Marketing
Apr 2021 — Present · Mumbai, IN
Education
Devi Ahilya Vishwavidyalaya
MBA, Marketing
1998 — 2000
INSEAD
Executive Development Program: New Frontiers in Digital World
2020 — 2020
INSEAD
Executive Development Program: Future ready through Digital disruption, Marketing
2019 — 2019
Barkatullah Vishwavidyalaya
BSc - Statistics, Maths, Physics, Statistics
1995 — 1998
Carmel Convent School, Govindpura Bhopal
Higher Secondary, Physics, Chemistry , Maths
1981 — 1995
Indian School of Business
Management Develop Program, General Management
2014 — 2014
Skills
- Customer Relationship Management (Crm)
- New Business Development
- Mis
- Key Account Management
- Program Management
- Relationship Management
- Business Development
- Public Relations
- Insurance
- Business Strategy
- Team Management
- Vendor Management
- Sales
- Cross Selling
- Financial Services
- Crm
- Management
- Bancassurance
- Distributed Team Management
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