Reena A.

About Reena A.

I’m a bilingual (English/Spanish) global communications leader and former top 25 market TV journalist who has guided internal and external messaging across diverse industries including tech, healthcare, finance, and higher education. I specialize in turning complex challenges into integrated B2B and B2C communication strategies that drive performance, deepen engagement, and advance the public good. As a trusted advisor to senior leaders and mentor to emerging talent, I lead with empathy, clarity, and a steady hand—especially in high-stakes or rapidly changing environments. Among my contributions and strengths are: EXECUTIVE COMMUNICATIONS | AUDIENCE ENGAGEMENT STRATEGY — Produced NetApp’s first post-COVID global sales kickoff panel for employees, crafting real-time content that elevated executive presence and boosted audience engagement. TEAM LEADERSHIP | PROCESS OPTIMIZATION — Increased internal engagement 30% and positive media coverage 20% YoY at Cleveland State University by launching SOPs and strengthening team communication across a complex campus environment. CRISIS COMMUNICATIONS | EMERGENCY MANAGEMENT — Delivered high-impact COVID-19 communications strategy at Cencora, achieving 75% engagement from a 40K-person global workforce through timely, transparent messaging. INTERNATIONAL EXPERIENCE — Led multinational teams and built cross-cultural fluency through extensive travel and professional experience across five continents. When I’m not working, I\'m using traveling or watching Cleveland sports (Go Cavs!).

Experience

1. Senior Leader, Corporate Communications

   loanDepot

   Sep 2025 — Present

Education

• Queens University of Charlotte

  Master's, Organizational & strategic communication

  2007 — 2010

• Queens University of Charlotte

  Master of Fine Arts - MFA

  2020 — 2023

• S.I. Newhouse School of Public Communications at Syracuse University

  Bachelor's, Broadcast journalism

  2001 — 2005

Skills

• Broadcast
• Leadership
• Marketing Communications
• Facebook
• Editing
• Advertising
• Magazines
• Corporate Communications
• Copy Editing
• Marketing
• Public Speaking
• New Media
• Broadcast Journalism
• Brand Management
• Newsletters
• News Writing
• Writing
• Higher Education
• Ap Style
• Strategic Communications
• Sponsorship
• Video
• Publications
• Blogging
• Research
• Video Production
• Web Content Management
• Social Media
• Press Releases
• Digital Media
• Social Networking
• Social Media Marketing
• Event Planning
• Writing/Editing
• Storytelling
• Web Content
• Television
• Spanish
• Video Editing
• Copywriting