Reena Rathi

About Reena Rathi

I come with over two decades of expertise in leading business scale, driving market expansion, building high-impact partnerships and leading teams in Consumer Tech, E-commerce, Media/Content, and Telecom sectors across Global markets. From expanding digital services growth at Amazon to leading Lebara UK’s international expansion and owning the revenue/user growth playbook at Vodafone/Aircel, I thrive at the intersection of strategy, execution, and innovation for scale —always with a customer-first lens. At Amazon, I have spearheaded large scale strategic alliances with telecom, large brands and OEMs, to leapfrog adoption of Prime (Video, Music, Shopping) & other Amazon digital services in India, shaping Amazon’s global distribution models for global markets. My team and I have led partner negotiations and growth with partner CXOs, collaborating cross-functionally with Global stakeholders and delivery teams to scale fast and launch market-first innovations. Previously, as part of the Group Strategy team at Lebara, UK’s leading MVNO, I have set-up and steered the Group’s product portfolio across 8 countries, leading its foray into France and Germany. Scaling P&L and user market share at Aircel and Vodafone in prior roles, through omni-channel user acquisitions, driving data-user penetration, building content portfolio (entertainment, games, content), and smart CLM was in my view, the most immersive and agile startup experience I had. Beyond business strategy, my leadership philosophy is about people—building teams to achieve moonshot goals, fostering trust, and lead with conviction while empowering teams. Raising two strong daughters, I am motivated to actively mentor upcoming women leaders—helping them navigate growth and career ambitions. A passionate lover of art, design, and all things creative, I find inspiration in aesthetics and storytelling. I also care deeply about healthy living, well-being after all fuels performance and happiness.

Experience

1. Head of Business Development

   Amazon

   Jul 2018 — Present · Bengaluru, IN

   Lead Strategic partnerships/initiatives to drive growth and adoption of Amazon and its services (Prime, Shopping, Video, Music, Audible, Kindle etc.), collaborating with partner CXOs and cross-functional stakeholders and delivery teams globally.

Education

• Xavier Institute of Management(XIM Bhubaneswar)

  MBA, Marketing

  1996 — 1998

• National Institute of Technology Rourkela

  Bachelor of Engineering

  1992 — 1996

Skills

• Vas
• Telecommunications
• Product Management
• Customer Relationship Management (Crm)
• Market Research
• Go-to-Market Strategy
• Team Management
• Marketing
• Product Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Digital Media
• Business Development
• Leadership
• Mobile Devices
• Strategy
• Value-Added Services (Vas)
• Vendor Management
• Competitive Analysis
• Customer Experience
• Management
• Channel Management
• Business Strategy
• Solution Selling