Reena Mehta Kamath
Managing Partner at BigBrandTheory I\\nCreative Director at The Pahadi Story
- Role
- Managing Partner at BigBrandTheory
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Reena Mehta Kamath
Brand Storyteller, Brand Strategist, Creative LeadershipAcross 14 years of experience in storytelling, content crafting, marketing and publishing, I have worked for 6 years in the capacity of a Director – Marketing for an IT organisation. Been an appreciated writer and the editor of three business magazines viz. Point-of-Purchase, Outdoor Asia, Visual Merchandising and Retail Design. Have managed Retailer Association of India’s Storai magazine. Have been a professor at Mithibai College. Have conceptualised and crafted in-store marketing projects for brands like Colgate, Cadbury, Horlicks, Raw, Nutribic. Collaborated with agencies like 141 Bates, HH Global for in-store and shopper marketing projects. My expertise lies in brand strategy & communication, content creation, shopper-marketing, new media and in-store marketing. A co-author of Pyrrhic Victor, a semi-fiction novel and 30 Second Thrillers – a book on the behind-the-scenes of the best loved ads of India. Also a web series conceptualiser, writer and poet. Spontaneous, a soul driven by ownership and unrelenting energy.
Experience
Managing Partner
Oct 2021 — Present · Mumbai, IN
Education
Mithibai College
BMS, Management
2003 — 2005
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