Reena Mansukhani
Brand Marketing Specialist | Head of Customer Marketing - IndiGo | Founding Team Member - Boddess. Ex. Nykaa Luxury
- Role
- Head of Customer Marketing at IndiGo (InterGlobe Aviation Ltd)
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Reena Mansukhani
A dynamic, extremely passionate & entrepreneurial spirited professional with 16+ years of rich industry experience in Premium & Luxury Beauty, Fashion & Lifestyle with expertise in brand strategy, brand leadership positioning, digital transformation, building omni-channel experiences, customer engagement, evolved storytelling, innovative 360 marketing strategies and campaigns leading to building the brand and driving business results. Strong sense of brand strategies with the ability to adapt them to specific markets. Skilled at dynamic product portfolio development while maintaining awareness of worldwide luxury beauty & fashion trends and seasonal trends and monitoring the current local competitors. Demonstrated track record of brand and product launches that lead to brand awareness and sales.Proven skills in ideation & development of content & visual merchandising displays, trends based curations and campaigns for maintenance of a high-end brand image. Proficient at building key brand strategies through market research, insight development & consumer campaigns, establishing a retail environment that encourages positive customer experience which drives growth results through effective sales and marketing.
Experience
Head of Customer Marketing
IndiGo (InterGlobe Aviation Ltd)
Feb 2023 — Present · Gurugram, IN
Leading the Collaborations, Partnerships & Community Building vertical for IndiGo.
Education
Springdales
• Senior Secondary: 1998–99 from Springdales School, Pusa Road, in Humanities., Humanities/Humanistic Studies
1998
National Institute of Fashion Technology
Fashion Retail Management from NIFT, New Delhi, Fashion Retail Management
2014 — 2015
Delhi University
Bachelor’s Degree in Political Science (Honors) from the University of Delhi., Political Science and Government
Symbiosis Institute of Management Studies
PGDBA with specialization in Marketing, Marketing
South Delhi Polytechnic For Women
2 years Diploma in Travel & Tourism, Tourism and Travel Services Management
1999 — 2001
Skills
- Fashion Retail
- Strategy
- Telecommunications
- Creative Services
- Product Marketing
- Merchandising
- Competitive Analysis
- Team Management
- Merchandise Planning
- Business Development
- Trend Awareness
- Trend Research
- Market Research
- Trend Following
- Key Account Management
- Visual Merchandising
- Product Management
- Fashion Forecasting
- Fashion Styling
- Fashion
- Fashion Blogging
- Sales Management
- New Business Development
- Creative Merchandising
- Sales Operations
- Retail
- Business Strategy
- Trend Analysis
- Fashion Buying
- Fashion Marketing
- Trend Forecasting
- Vendor Management
- Management
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