Reem El Shafaki

About Reem El Shafaki

I’m a Partner at DinarStandard, a growth strategy and execution management firm that empowers organizations to achieve profitable and responsible global impact. I lead the firm’s Marketing Strategy function and Travel & Tourism sector practice, where I work at the intersection of market strategy, consumer insights, and industry research. My work involves conducting qualitative consumer insights research, leading in-depth interviews with industry leaders, developing marketing strategies, and overseeing marketing campaigns designed to support growth in global consumer markets. Over the years, I have worked with clients including Thomson Reuters, Mastercard, Marriott International, and the Office of the Prime Minister of Dubai, advising organizations on market strategy, sector development, and marketing initiatives. I am the long-standing author of the Travel & Tourism chapter in the State of the Global Islamic Economy Report (2013–2026), one of the leading global reports examining the growth of the halal economy. Through this work, I conduct extensive industry interviews and qualitative research to analyze trends shaping Muslim-friendly travel and tourism development across emerging markets. I regularly speak at international industry forums, including ITB Berlin, where I share insights on evolving travel trends, destination development, and the growing global Muslim travel market. Earlier in my career, I provided marketing consulting to small businesses in the United States and held marketing and managerial roles that included delivering management training and supporting organizational development.

Experience

1. Partner

   Dinarstandard

   Feb 2021 — Present · US

   I lead DinarStandard’s Travel and Tourism sector practice as well as the firm’s marketing strategy projects - managing research projects, developing business strategies, and executing marketing campaigns for the firm. I’ve worked with clients such as Thomson Reuters, MasterCard, the Marriott, and the Office of the Prime Minister of Dubai.

Education

• Ain Shams University

  BA, English

• CIM | The Chartered Institute of Marketing

  Advanced Certificate in Marketing, Marketing

Skills

• Marketing Management
• Email Marketing
• Marketing Strategy
• Market Planning
• Online Advertising
• Social Media Marketing
• Strategic Planning
• SEO
• Market Research
• Online Marketing
• Marketing Communications
• Web Marketing