Reem Nour
Copywriter | UX Writer | Content Writer and Editor | Content Strategist | Digital Marketer
- Role
- Digital Content Specialist at Qatar Airways
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Reem Nour
Storytelling strategist with over a decade of experience, bringing a deep passion for…
Experience
Digital Content Specialist
Aug 2023 — Present · Doha, QA
Craft compelling and engaging content that resonates, across all digital products, experiences and campaigns, with a focus on website content, email marketing and in-app messaging. • Plan and create personalized content and messaging strategies for loyalty campaigns, significantly increasing customer engagement and lifetime value. • Write clear, customer-centric and user-friendly copy for booking flows and transactional messaging, enhancing user experience and conversion. • Collaborate with marketing, design, and product development to ensure content aligns with brand messaging and user experience goals. • Manage the creation and delivery of personalized, user-centric content for the app home through Adobe Experience Manager, utilizing Adobe Analytics to track performance, assess effectiveness and drive content strategy. • Develop and maintain guidelines for brand tone of voice and best practices. • Conduct research and analyze content performance to identify opportunities for improvement and optimize content for search engines. • Keep a backlog of A/B product testing and maintain library of potential tests to support copy hypotheses. • Stay updated on digital content trends and adapt strategies accordingly.
Skills
- Editing
- Public Speaking
- Ap Style
- Media Relations
- Final Cut Pro
- Broadcast Journalism
- Content Management Systems (Cms)
- Interviews
- Video Production
- Video
- Breaking News
- Producing
- Social Networking
- Event Planning
- Journalism
- Social Media
- Investigative Reporting
- Feature Articles
- Wordpress
- Storytelling
- Creative Writing
- Blogging
- Research
- Microsoft Office
- Politics
- News Writing
- Online Journalism
- Enps
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