Reem Ayouby

Senior Consultant @CGI

Montreal, QC, CA

Participated in client facing and internal activities including:\\\\n\\\\n• Developing portions of response to RFPs as part of a team\\\\n• Developing case studies\\\\n• Developing thought leadership works\\\\n• Developed proto-personas\\\\n• Developed journey maps\\\\n• Identified and documented pain points\\\\n• Translated high level research questions to quantitative research questions and identified data elements needed from systems data in a collaborative process with other researchers\\\\n• Assisted team members in framing research questions using a quantitative approach\\\\n• Supported the researchers and data analyst in formulating data requests that would allow the team to statistically explore the data available through other teams and systems\\\\n• Contributed to the web analytics initiative by identifying pages with performance concerns and data items needed for further analysis\\\\n• Contributed to troubleshooting project management issues\\\\n• Contributed to research planning, particularly in the development of methods to be used\\\\n• Synchronized the team’s use of research strategies, methods, and terminologies to fit the research context\\\\n• Transferred knowledge on statistical analysis in the context of UX Research\\\\n• Developed an appreciation within the team for the development of a research framework, identification of concepts and variables, and development of measurement strategies which leverage secondary data, self-reported primary research data, and systems use data.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Concordia University

B.Comm, MIS

Concordia University

Master of Science (M.Sc.), Administration, Management Information Systems

Concordia University

Doctor of Philosophy - PhD, Business Technology Management