Reema Kasekar

About Reema Kasekar

I fell in love with a brand before I even tasted the product it was selling.Coca-Cola was banned in my house growing up — but the ads were not. Something about the way that brand made people feel alive, connected, and joyful completely captivated me as a 10-year-old. I didn\'t know it then, but I wasn\'t falling for a fizzy drink. I was falling for the power of storytelling.That obsession never left. It just grew up.Ten years at Hindustan Unilever taught me something that no brief, framework or MBA case study could: that great marketing is never really about the product. It\'s about finding the precise emotional frequency your audience is already tuned into — and meeting them there.I\'ve spent a decade building that skill across some of India\'s most competitive consumer categories. It meant going deep on who people really are — not just their demographics, but their contradictions, their aspirations, the culture they move through daily. It meant developing the instinct to spot the cultural moment worth owning before it becomes obvious, and the craft to tell a story that makes people feel something rather than just remember something.Alongside the creative muscle, I learned to lead. Real leading — the kind that happens across sprawling cross-functional teams, agency partners, creative directors with strong opinions, finance heads with stronger ones, and supply chains that don\'t care about your campaign launch date. Getting 20 people who report to different functions to move in the same direction, at speed, toward a shared creative vision — that\'s a skill you can\'t fake and can\'t shortcut.And then there\'s the shift that defines marketing right now: the ability to be fluent in both long-term brand building and short-cycle, real-time cultural agility. To write a three-year brand strategy in the morning and greenlight a creator response to a trending moment by afternoon. I\'ve had to become genuinely comfortable operating in both modes — and comfortable knowing when to switch.I started out as an engineer — which gave me a love for frameworks, systems thinking and getting things to actually work. A detour through Zomato\'s early ad business taught me how platforms create value and how audiences really spend their attention. Now, I\'m deeply drawn to the space where content IS the product — where the brand and the experience are inseparable. Music. Streaming. Entertainment. The places where culture actually lives.Outside of work: I\'m a ceramicist in the making (turns out shaping clay and shaping brands require similar patience).

Experience

1. Brand Lead - Simple Skincare India

   Unilever

   Jan 2025 — Present

Education

• Don Bosco Institute of Technology (D.B.I.T)

  Bachelor of Engineering - BE, Information Technology

• Indian Institute of Management Bangalore

  Executive General Management Programme - HUL , Business Administration and Management, General

Skills

• Social Media Marketing
• Team Management
• Product Management
• Php
• Product Marketing
• Content Writing
• Creative Writing
• Html
• Public Relations
• Digital Marketing
• Brand Management
• Content Marketing
• Css
• Marketing Strategy
• Business Development
• New Business Development
• Market Research
• Promotions
• Account Management
• Sales Management
• Management