Reema Vasudevan
Associate Director at Myntra - Creative Head - Premium, Luxury & Global Experiences Ex : AJIO | Ex: Arvind
- Role
- Associate Director Creative Head - Luxury Myntra Global D2c Ib Ips & Horizontals Fashion at Myntra
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Reema Vasudevan
Fashion design expert turned creative marketing leader with 16+ years across Indian retail, fashion e-commerce, and global markets (US & Europe). Experience spans launching brands, building scalable design systems, and delivering high-impact, user-centric creative solutions - from compelling storefronts to data-driven marketing. Brings a strong understanding of user journeys, trend-led strategy, and cross-functional leadership to drive engagement and business growth in fast-paced environments.
Experience
Associate Director Creative Head - Luxury Myntra Global D2c Ib Ips & Horizontals Fashion
May 2023 — Present · Bengaluru, IN
Leading creative strategy across high-impact portfolios including Myntra Luxe, Myntra Global(launched in Singapore), Rising Stars (homegrown brands), and Horizontals (Unique)- Shaping design and content for flagship IPs like Trend Next, Indie Work, Boho Fusion, MyntraStreet, New Season Launches, and Theme Stores- Overseeing creative ops and partnerships with agencies, production houses, and freelancers todeliver scalable, high-performing assets- Driving AI-powered innovations to solve complex challenges through automation, processoptimisation, and scalable solutions- Building creative KPIs and benchmarking systems incollaboration with data analysts to drive engagement and business impact.PAST : HEAD OF FASHION & PREMIUM CREATIVE EXPERIENCES | TREND CURATION & ON APP DISCOVERY- Owned creative execution across Fashion Content, New Season Campaigns, HomepageStrategy, in close collaboration with Tech, UX, Product, and Category teams- Built and led Myntra’s Trend Curation vertical from ground up - managing 15+ trend experts todrive platform-wide discovery across fashion, beauty, footwear, home, and value segments- Key contributor to Gen Z platform FWD, Myntra’s most successful youth proposition—awardedfor innovation and bold creative risk-taking- Managed a 25+ member team, fostering leadership and driving a high-output design culture.
Education
National Institute of Fashion Technology
Bachelor of Fashion Design, Apparel Design
2005 — 2009
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