Reema M.
Data Scientist at Visa
- Role
- Data Scientist at Visa
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Data Scientist
Dec 2021 — Present
Devised customer segmentation strategies by utilizing K Means, which improved targeting efficiency by 25% • Created data pipelines to build dashboards which are used to monitor key business metrics using SQL and Tableau• Assessed campaign impact on sales using causal inference techniques like Diff in Diff, Synthetic Control and Bayesian Structural Time Series forecasting model
Education
University of Cincinnati
Master of Science - MS, Business Analytics
Indian Institute of Technology, Madras
Bachelor of Technology (BTech), Chemical Engineering
2014 — 2018
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