Reeha Punjabi

About Reeha Punjabi

An ambivert living a chai-dependent life, with a surging passion for Marketing that only grows stronger every single day. When not holding the reins for marketing, I\'m often found perusing a book(this is new!), watching a series, or down a rabbit hole on a search engine — or talking to an AI — chasing inspiration and curiosity in equal measure. A performance-first, full-funnel marketer with cross-industry experience spanning the complete marketing lifecycle — from paid media strategy and campaign execution to brand building, retention automation, and client-facing account management. Comfortable owning both the numbers and the narrative, whether on the agency side, a high-growth startup, or a large enterprise. Responsibilities handled: Team management, brand management, strategic marketing planning, performance & branding campaign execution, automation-based retention marketing, marketing research, client communication, agency & external team coordination, and marketing efforts analysis. Marketing Expertise: Web-based Marketing — Google Ads (SEM, Display, Discovery, Performance Max/AI, YouTube, etc.), Social Media Marketing (Meta, Twitter, LinkedIn, etc.), Microsoft AdsApp-based Marketing — Google UAC, Apple Search Ads, Microsoft Ads, Affiliate MarketingMarketplace Marketing — B2B Ecommerce & Qcommerce media management (Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, etc.)Retention Marketing — Web & App-based retention via CleverTap, WebEngage, Adobe Experience Manager, and marketing automation tools (email, push notifications, CRO, etc.)Analytics & Reporting — Google Analytics, Adobe Analytics, Appsflyer, Adjust, Tableau, Google Data StudioProgrammatic — DV360, Basis DSP Industries handled: Health-tech, Airline, Banking, Finance, E-commerce, Edu-tech, Rentals, Media, FMCG Top Markets handled: India, North America, Dubai, Russia, among others

Experience

1. Digital Media Manager

   Parle Agro Pvt Ltd

   Apr 2025 — Present · Mumbai, IN

   A dual-mandate role at the intersection of Sales and Brand Establishment, balancing short-term revenue generation with long-term brand building across digital and marketplace platforms. Owned three pillars — Performance Marketing across Ecommerce and Qcommerce, Brand Marketing and Creative Strategy, and Stakeholder & Vendor Management. Coordinated with a Media Agency, Key Account Managers, in-house design, and Marketplace SPOCs.Primary KPI: ACOS, AOV, NCA%, Retention Rate

Education

• Vivekanand Education Societys Institute of Technology Sindhi Society Chembur Mumbai 400 071

  Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering

  2013 — 2017