Shannon Reed

About Shannon Reed

Accomplished agency executive with 20 years of experience in public relations and marketing management, recognized for delivering consistent results that exceed expectations and foster long-term client relationships. Characterized as a hands-on manager, proactive leader and innovator with strong communication, analytical, organizational and time-management skills. Self-starter with ability to effectively motivate and collaborate with teams. Client-savvy and experienced in engaging a broad range of senior-level contacts.Specialties: Issues and communications management leader across a range of industries with seasoned analysis skills, adept at rapid in-take of client objectives, targeting and positioning, contributing to expertise in: o PR/Marketing/Social Media Strategy & Execution o PR, Media & Report Writing o Internal/Employee Communicationso Public Awarenesso Product Publicityo Market Research, Audits, Analysis & Strategy Developmento Project Planningo Business Development & Client Retention

Experience

1. Product Manager

   Hanesbrands Inc

   Dec 2025 — Present · US

Education

• The University of North Carolina at Chapel Hill

  BA, Psychology

  1987 — 1991

• Grimsley High School

  High School Diploma

  1984 — 1987

Skills

• Online Advertising
• Product Marketing
• Publicity
• Social Media Marketing
• Marketing Communications
• Crisis Communications
• Leadership
• Direct Marketing
• Strategy
• Creative Direction
• Market Research
• Editing
• Newsletters
• Online Marketing
• Media Planning
• Press Releases
• Digital Media
• Public Speaking
• Strategic Communications
• Event Planning
• Social Media
• Advertising
• Brand Development
• Direct Mail
• Management
• Media Buying
• Copywriting
• Auditing
• Marketing
• Public Relations
• Internal Communications
• Media Relations
• Strategic Planning
• Marketing Strategy
• Digital Marketing
• Marketing Management
• Integrated Marketing
• Email Marketing