Reed Nelson
Strategic Account Executive @Guidewheel
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WORK HISTORY
Strategic Account Executive @Guidewheel
US
As a Strategic Account Executive at Guidewheel, I partner with enterprise manufacturers to unlock peak production efficiency through real-time operational visibility. By leveraging Guidewheel’s \"single pane of glass\" platform, I help organizations—ranging from regional operations to global multi-plant enterprises—transform fragmented data into actionable insights that drive ROI and support large-scale decarbonization goals.
EDUCATION
Saint Mary's College of California
BS in Economics and Business Administration, Business Administration and Management, General
SKILLS
ABOUT REED NELSON
Accomplished sales professional with over 20 years of experience driving direct and partner sales across enterprise technology markets. I specialize in building scalable partner ecosystems, leading high-performing teams, and executing go-to-market strategies that accelerate revenue growth. My career has been defined by consistently exceeding multimillion-dollar quotas through strategic account acquisition, co-selling initiatives, and channel expansion.Throughout my career, I’ve partnered with organizations ranging from high-growth startups to established tech enterprises, developing programs and alliances that strengthen market presence and deliver measurable ROI. I’m particularly passionate about building repeatable frameworks that empower partners, deepen customer engagement, and drive sustainable long-term growth.Whether launching new partner programs from the ground up or expanding market share through channel development, as well as direct sales engagement, I thrive in fast-paced, results-driven environments where collaboration and innovation fuel success.Selected Accomplishments Built a High-Performing Partner Program to Exceed Quotas: Established Fulcrum’s Partner Program from inception, developing frameworks, onboarding processes, and strategies that drove 166% of annual quota achievement with 2.5 months remaining. Drove Growth through Relationship Building: Expanded SonicWALL’s revenue from $50K to $600K per month within 12 months by recruiting high-performing resellers and building business relationships during the company’s transition to public trading. Achieved Consistent Quota Surplus and Revenue Growth: Generated $1.3M in recurring revenue in 2013 and $3M in 2014 at Axcient by surpassing quarterly sales quotas and cultivating high-value enterprise accounts through consultative selling. Delivered Ten Consecutive Quota-Achieving Quarters at Axcient: Maintained an average of 105% to quota while achieving 10 consecutive quota-winning quarters by managing 150+ channel partners and expanding recurring revenue opportunities. Accelerated Enterprise Growth through New Logo Acquisition: Expanded enterprise accounts by leading a new logo acquisition initiative that strengthened Fulcrum’s market presence and generated sustained revenue growth. Expanded Market Share through Channel Development: Grew Axcient’s network by signing the highest number of new partners across three consecutive quarters, strengthening regional coverage and contributing to major revenue increases. R••••••••@gmail.com
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