Reed Holden
Independent Business and Leadership Advisor @Independent Consultant
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WORK HISTORY
Independent Business and Leadership Advisor @Independent Consultant
Concord, MA, US
Available for coaching and advising on a wide range of subjects
EDUCATION
Babson College
MBA, Marketing, Finance, Business Strategy
Questrom School of Business, Boston University
DBA, Pricing, Distribution and Business to Business Marketing
SKILLS
ABOUT REED HOLDEN
Author and keynote speaker for Negotiating with Backbone and Pricing with Confidence. Reed provides B2B pricing and negotiating advice to clients building go-to-market strategies to drive price leadership, selling backbone and profitable growth. Dr. Holden specializes in helping sales teams avoid the Procurement Buzz Saw by implementing strategies to recognize and counter margin-reducing buying tactics.
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