Reece Doris Quinones

About Reece Doris Quinones

I make ideas happen, whether it’s building an integrated campaign, shaping a brand, or producing a film. I thrive at the intersection of design, marketing, and storytelling, where strategy meets creativity and where stories connect people to action.As Executive Vice President and Sr. Creative Director at The Hatcher Group, I lead high-performing teams across branding, UX, integrated marketing, and employer branding, helping federal agencies, nonprofits, and mission-driven organizations achieve impact through design and communication. Alongside my agency leadership, I run 9th Collective, my independent creative practice where I produce independent films, mentor emerging creatives, and experiment with new design practices in the midst of technological growth and change.My approach is bold, collaborative, and purpose-driven. I believe creativity is not decoration, it’s transformation. By connecting strategy with design excellence, audience insights, and powerful storytelling, I help organizations and individuals make their messages resonate and their missions succeed.Specialties: Creative leadership, integrated marketing, brand identity, UX research and design, employer branding, independent film production, experimental design, visual storytelling, mentoring and teaching, campaign strategy, and business development.

Experience

1. Executive Vice President Sr Creative Director

   The Hatcher Group

   Dec 2021 — Present · Bethesda, MD, US

   As Executive Vice President and Sr. Creative Director at The Hatcher Group, I lead creative strategy across branding, integrated marketing, user experience, and employer branding for government, nonprofit, and education clients. My role blends executive leadership with hands-on creative direction, ensuring that every engagement aligns business goals, audience needs, and powerful storytelling. Recognized as an award-winning creative leader, I focus on connecting strategy to design excellence and mentoring high-performing teams.Key ContributionsProvide executive leadership over the Creative Studio, shaping vision, structure, and processes to deliver measurable impact for clients and the firm.Direct the development of brand identity, integrated campaigns, video production, and digital experiences, ensuring alignment with client KPIs and audience needs.Guide proposal strategy and business development, helping secure major federal and nonprofit accounts (e.g, FBI, USDA, NOAA Corps, Maryland 529).Lead employer branding and recruitment marketing engagements, combining audience research, UX, and creative execution to position agencies as employers of choice.Mentor and develop staff, fostering innovation, collaboration, and sustainable growth.Focus Areas–Creative & Design Leadership–Integrated Marketing & Campaign Strategy–UX Research & Experience Design–Employer Branding & Recruitment Marketing–Brand Development & Storytelling for Impact

Education

• Cornell University

  Integrated Marketing 360 Certificate

• General Assembly

  User Experience Design

• University of Baltimore

  Master of Fine Arts (M.F.A.), Integrated Design

• Montgomery College

  Associate's Degree, Computer Applications: Multimedia/Advertising Art

• University of Maryland Global Campus

  Master of Business Administration (M.B.A.)

  2019

• University of Maryland

  Bachelor's Degree, Studio Art

• University of South Florida

  Diversity, Equity and Inclusion in the Workplace Certificate, Business Management / DEI

Skills

• Schedules
• Web Design
• Graphics
• Team Leadership
• Quality Control
• Posters
• Interactive Media
• Dreamweaver
• Illustrator
• Budgeting
• Typography
• Mentoring
• Creative Direction
• Product Design
• Design Principles
• Corporate Identity
• Flash
• Art Direction, Mentoring, and Training
• Manage Department and Project Budgets, Schedules, and Resources
• Strong Conceptual, Layout, Drawing, and Typography Skills
• Cross-Team Collaboration
• Art
• Final Cut Studio
• Quarkxpress
• Creative Strategy
• Leadership
• Business Strategy
• Final Cut Pro
• After Effects
• Motion Graphics
• Photoshop
• Visual Communication
• Indesign
• Brand Management
• User Experience
• Brochures
• Department Budgeting
• Print Publication Design
• Logo Design
• Training & Development