Reece Kulig
Category Insights and Development ~ recommends appropriate strategies to drive revenue, sales, and growth
- Role
- Senior Manager, Category Development at Albertsons Companies
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
About Reece Kulig
I drive company revenue, sales, and growth by thoroughly analyzing data and trends to recommend appropriate strategies. Building winning data models, I support all category and retail strategies. I collaborate diligently with cross-functional stakeholders to ensure all needs are met, obtaining goals consistently. I propel new business opportunities by effectively researching, analyzing, and planning strategic solutions. Utilizing a solutions-focused, goals-oriented, and supportive leadership approach, I work to enhance organization services and team productivity.Core strengths include: Retail Category Management Space Planning Merchandising Strategy Consumer Decision Trees Shopper Insights / Analytics Category Strategy Customer Segmentation Analysis Financial Modeling Tracking/Reporting Metrics Strategic Planning Forecasting Tech Skills & Platforms: Circana / IRI Symphony Retail AI Store Intelligence Numerator Insights OMNI Channel Power BI SQL CRM (Dynamics 365) Microsoft Suite (Excel, Word, PowerPoint)“You can have all of the fancy tools, but if [your] data quality is not good, you\'re nowhere.” — Veda Bawo
Experience
Senior Manager, Category Development
Aug 2024 — Present · Boise, ID, US
Supports a portfolio of categories representing 14% of the total company and +$9.7B in annual dollar sales, positioning the growth of the business for long term success. Drives category development by combining consumer and shopper behavior insights with data analytics, highlighting the team as experts in category management.Influences executive leadership to implement changes through Insights sessions and category management presentations, ensuring alignment with organizational goals.Champions change within the organization by guiding the adoption of innovative strategies and recommendations, serving as a catalyst and change agent for continuous improvement.Develops and implements assortment and planogram recommendations, blending art and science to optimize in-store strategies and enhance the customer experience.
Education
Boise State University
Bachelor of Business Administration - BBA, General Business, Finance
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