Reece James
Business Development Manager @Workwear Uniform Group Ltd
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WORK HISTORY
Business Development Manager @Workwear Uniform Group Ltd
Workwear Uniform Group Ltd (WWUGL) is a UK-based provider of bespoke workwear, PPE, and uniform solutions, supplying clients across multiple sectors.I am responsible for driving new business growth and strengthening the market positioning of WWUGL. The role focuses on developing strategic client relationships, identifying new commercial opportunities, and supporting long-term sales and marketing objectives.Key responsibilities include: • Building and managing a new business sales pipeline through targeted prospecting, pre-qualification, and tender activity. • Identifying and engaging with key decision-makers across priority clients and emerging industry sectors. • Contributing to the development and execution of sales and marketing strategies to deliver sustainable revenue and margin growth. • Leading the preparation of RFI responses, pre-qualification submissions, and full tenders. • Producing tailored proposals and presentations aligned to client needs and value propositions. • Conducting market and competitor analysis to refine positioning and USPs. • Working closely with marketing teams to support brand awareness across digital channels. • Representing the business at industry events, exhibitions, and conferences. • Maintaining accurate sales reporting and supporting internal bid go/no-go decisions. • Operating in line with commercial targets and accredited management systems (ISO 9001, 14001, 45001).
EDUCATION
Prestatyn High School, Sixth Form
BTEC Level 3 Sports, Science and Public Services
Edge Hill University
BSc (Hons) Marketing with Advertising
ABOUT REECE JAMES
I’m a Business Development Manager at Workwear Uniform Group Ltd, specialising in helping businesses find high-quality, cost-effective workwear and uniform solutions that support their brand, workforce, and long-term goals.In my role, I focus on developing new business opportunities, building strong and lasting client relationships, and delivering tailored solutions across a wide range of industries. I work closely with customers to understand their operational and branding requirements, ensuring the products and service we provide genuinely add value rather than offering a one-size-fits-all approach.I bring a strong background in B2B sales, account development, and commercial negotiation, with a proven track record of converting opportunities into sustainable revenue growth. Prior to joining Workwear Uniform Group Ltd, I held senior sales and leadership roles at Ralawise, where I progressed to UK Sales Team Leader, consistently exceeded sales targets, led high-performing teams, and played a key role in driving significant year-on-year revenue growth.My approach is proactive, organised, and relationship-driven, with a strong focus on: • New business development and pipeline growth • Account management and customer retention • Consultative, solution-led selling • Commercial negotiation and pricing strategy • Delivering a high standard of service from first contact through to long-term partnershipI hold a BSc (Hons) in Marketing with Advertising and a CMI Level 5 Certificate in Management & Leadership, which support my ability to align customer needs with commercial objectives.Outside of work, I’m passionate about golf and fitness, which reflect the discipline, resilience, and competitive mindset I bring to my professional
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