Red Hewitt
Digital Content Lead @Dfinity Foundation
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WORK HISTORY
Digital Content Lead @Dfinity Foundation
Leading content strategy and production for the DFINITY Foundation, the organisation behind the Internet Computer and Caffeine AI.• Developing and executing comprehensive content marketing strategy across LinkedIn (24K+ followers), X (700K+ followers), and YouTube• Acting as the primary point of contact for digital content marketing, coordinating cross-functionally to align messaging with business objectives• Overseeing content creation and production tailored to targeted audiences — from developer communities to mainstream tech audiences• Managing content programs end-to-end: strategy, creative development, production, distribution, and performance analysis• Producing and managing content for major events including World Computer Day at Davos, hackathons in San Francisco, and community events across Europe• Using audience metrics and stakeholder feedback to make data-driven decisions that refine content strategy and improve reach• Supporting the launch and growth of Caffeine AI through integrated content campaignsThe Internet Computer is a World Computer network where AI builds — I help tell that story.
EDUCATION
University of Southampton
MSc, Corporate Risk (Management)
University of Southampton
BA, Archaeology
SKILLS
ABOUT RED HEWITT
2025 33K lines of code20•••75K+ lines (Q1)I help ambitious tech companies tell their story — and make sure the right people hear it.Right now, I lead content strategy for the DFINITY Foundation and Caffeine AI, where I work with a brilliant team to plan, produce, and ship content across every channel — from social and video to events, newsletters, and product launches. DFINITY\'s Internet Computer has 700K+ followers on X. Caffeine, their AI-powered app builder, went from zero to 3.8 million site visits in three months. I\'m proud to play a part in that growth as part of the wider team.Before this, I spent over a decade running my own content and communications agency, Bea Media Group, working with clients across Financial Services, Sustainability, and emerging tech. I also co-founded Smoothie Lab, where I led marketing in the Web3 and Metaverse space, and co-founded Morris McLane, a digital strategy consultancy specialising in reputation management and digital advertising alongside PR and lobbying agencies out of Washington DC.What ties it all together: I take complex ideas and turn them into content that connects with people. Whether it\'s explaining blockchain to a mainstream audience or launching an AI product to developers, I obsess over the strategy behind the story.If you\'re building something interesting and need a content strategist who gets emerging tech — let\'s talk.
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