Katelyn Redfoot
Founder & Lead Copywriter
- Role
- Web Copywriter at Savas Labs
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Katelyn Redfoot
Experienced Sales Account Manager with a demonstrated history of working in the computer…
Experience
Web Copywriter
Mar 2025 — Present
As a copywriter for a web design company, I specialize in crafting clear, engaging, and impactful website copy with a strong focus on UX principles, creating content that guides users and aligns with a brand’s voice. My work often involves developing effective microcopy for user interfaces, such as button text and navigation labels, and collaborating with UX designers within platforms like Figma to ensure content supports and enhances design.Building on this foundation, I apply my expertise in brand messaging and content strategy to support clients from initial positioning through site execution. This includes developing brand messaging frameworks, shaping content strategy, and ensuring copy is consistent, accessible, and easy to act on. By combining strategic messaging with UX-focused copywriting, I help create websites where the voice, content, and design work together seamlessly to deliver clarity and measurable results.
Education
Appalachian State University
Bachelor of Science (B.S.), Public Relations
2008 — 2012
Chapel Hill High School
High School Diploma
2004 — 2008
Bella Vita Yoga
200 Hour Registered Yoga Teacher , Vinyasa Yoga Teacher Training
2017 — 2018
Skills
- Microsoft Office
- Social Media
- Event Planning
- Powerpoint
- Adobe Creative Suite
- Social Networking
- Journalism
- Text Editing
- Ap Style
- Press Releases
- Public Speaking
- Public Relations
- Organization
- Leadership
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