Reddy S.

About Reddy S.

Growth Marketing Specialist 8+ Years of ExperienceDynamic marketing professional with 8+ years of experience driving growth-focused strategies across global markets including USA, Canada, Middle East, APAC, EMEA, and Latin America. Proven ability to translate complex market insights into scalable campaigns that enhance brand reach, optimize acquisition funnels, and deliver measurable ROI. Core Expertise- Growth Strategy & Campaign Execution: Designing and executing high-impact digital campaigns across B2B and B2C segments- Performance Marketing: Hands-on expertise in Google Ads, Meta Ads, SEO, and keyword optimization to maximize visibility and conversions- Data-Driven Decision Making: Leveraging market research, analytics, and experimentation to refine targeting, messaging, and customer journeys- Lead Generation & Prospecting: Skilled in tools like LinkedIn Sales Navigator, ZoomInfo, Apollo, Clearbit, Crunchbase, CB Insights, and Instantly.ai to identify and qualify high-value prospects- Content & Outreach: Crafting compelling proposals, cold emails, and growth-driven messaging for international audiences- Team Leadership & Project Management: Leading cross-functional teams to deliver campaigns, manage data pipelines, and ensure operational efficiency. Daily Growth Activities:Market research, funnel optimization, data building, LinkedIn prospecting, lead generation, event research, campaign management, SEO/SEM, corporate outreach, proposal writing, and performance tracking. Tools & Platforms: Apollo.io, LinkedIn Sales Navigator, Google Ads, Meta Ads, ChatGPT, Canva, Hoovers D&B, Crunchbase, CB Insights, Instantly.ai. Professional Focus:A goal-oriented Growth Marketing Specialist with a unique understanding across industries, blending research-driven insights with performance marketing to accelerate customer acquisition, retention, and revenue growth.

Experience

1. Lead Generation Specialist

   Proeze

   Sep 2025 — Present · Bangalore Urban, IN

   Lead Identification & Prospecting- Research and identify potential clients through LinkedIn, company databases, online directories, and industry events- Build targeted lists based on industry, job title, geography, and business needs- Perform account-based prospecting to identify decision-makers.Outbound Campaigns- Develop and execute cold emailing and LinkedIn outreach campaigns- Initiate contact with potential leads through cold calls, messages, or emails- Qualify leads based on their marketing needs, budget, and decision-making ability.Inbound Lead Management- Follow up with leads generated through the company’s website, webinars, content marketing, or paid ads- Ensure prompt response to inquiries and nurture relationships until the lead is sales-ready.CRM & Reporting- Maintain accurate records of leads and activities in CRM software (e.g, HubSpot, Zoho CRM, or Salesforce)- Generate weekly/monthly reports on lead performance, conversion rates, and campaign effectiveness.Collaboration- Coordinate with the sales and marketing teams to refine messaging and align lead generation goals- Provide feedback to the marketing team on campaign effectiveness and content needs.Market Intelligence- Stay updated on industry trends, competitor activities, and potential business opportunities- Recommend new channels, tools, or strategies for improved lead generation.

Education

• Sri Venkateswara University

  Bachelor's degree

  2011 — 2013

• Jawaharlal Nehru Technological University, Anantapur

  Master of Business Administration (M.B.A.)

  2013 — 2015