Reda Sebbata
Global Marketing Manager, Enterprise @Project Management Institute
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WORK HISTORY
Global Marketing Manager, Enterprise @Project Management Institute
London, GB
Global Marketing B2B accountability, campaign implementation and responsibility• Design and implement B2B sales enablement activities, leveraging marketing and product management activities for consistent customer engagement, and support new sales pipeline growth with the sales teams by partnering with target regions on relevant enablement activities• Develop and execute marketing campaigns, aligned to the B2B targets within each regional plan, managing direct agency relationships as applicable in design and implementation of campaigns localised to regions• Design and implement efficient ways of working, cadence, and processes, to drive B2B marketing and supports regions globally• Ensure campaign alignment with regional commercial teams, including providing briefings, supporting enablement, and delivering needed reporting supporting conversion of marketing targets• Partner with analytics and crm resources to provide proactive data analysis for regional recommendations on trends and future opportunities; assure regular delivery of reporting marketing performance for the target regions through monthly and quarterly reviews• Working alongside product marketing teams develop and sustain strong relationships with business teams and stakeholders at a global scale
EDUCATION
University of West London
Business Studies with Marketing
ABOUT REDA SEBBATA
A highly professional and self motivated marketing expert committed to own, team and organisational success. Extensive experience and demonstrable record of successfully managing large teams targeted with delivering complex and challenging campaigns across Europe, the Middle-East, Africa and Asia. Works well within, and leading a team, actively seeks new challenges and opportunities, excels at meeting and exceeding deadlines and targets.
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