Red Godfrey
VP Brand Creative
- Role
- VP Creative at Nordstrom
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Red Godfrey
A Visionary Brand & Creative Executive with extensive experience leading omni-channel creative vision, strategy and execution for global and retail brands. Proven ability to deliver innovative and culturally relevant marketing solutions across all customer touchpoints digital and physical. Exceptional leadership in guiding in-house creative teams and collaborating with top-tier agencies to achieve impactful, brand-defining work. Strong Strategic and Business skills able to align creative direction to deliver against long and short-term objectives, shifting business opportunities and commercial success.Broad Industry knowledge and experience in Marketing & Product with multiple operating models from accessible to luxury, lifestyle to athletic, Global wholesale, retail and omni-channel Fortune 500 companies.Proven track record of progressive management in:Large scale Global Creative Leadership across multiple functions and disciplines.Brand Management through Companywide Influence & Inspiration and Direct Line accountability.Campaign Advertising & Content Creation from conception & execution.Omni-channel Marketing, Digital & Analogue storytelling & e-commerce selling.Building and leading world-class In-house Agency teams and external agency Management.Lifestyle Product Direction & Development across Womens, Mens, Kids, Active, Home, Beauty.A ‘Maker/Creator’ at heart, who finds inspiration in all creative fields, is passionate about health/fitness, well-being and sustainability. Champions Brand and inspires community building to drive solutions and growth.
Experience
VP Creative
Aug 2016 — Present · Seattle, WA, US
VP Creative/Reports to CMOResponsibilities:Promoted to Higher level VP role incorporating previous remit. Accountable for the overall strategic brand creative vision, direction and execution for JWN Inc. including all Nordstrom Marketing / Campaigns & Content / Ecommerce across all customer touchpoints owned and paid channels & programs.(Remit expanded to include Off-Price - Nordstrom Rack in May 2018, and Centre of Excellence Production in July 2020)Focus on Nordstrom Rack (April 2025) as #1 Growth Priority for JWN, remit extended to include Store Environment.
Education
Ravensbourne University London
Fashion/Apparel Design
Skills
- Trend
- Apparel
- Sportswear
- Footwear
- Outerwear
- Trend Analysis
- Fashion
- Trend Forecasting
- Shoes
- Tech Packs
- Textiles
- Styling
- Brand Management
- Brand Development
- Fit
- Concept Development
- Fashion Design
- Merchandising
- Strategy
- Visual Merchandising
- Leadership
- Marketing
- Retail
- Creative Direction
- Textile Design
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