Red Drummond

About Red Drummond

Marketing Leader | Demand Gen & Product Marketing Strategist | Startup Builder | Growth OperatorWith 13+ years of B2B marketing experience across agency and in-house roles, I specialize in building high-performing marketing engines that drive revenue and scale. My career has spanned global brands, nimble startups, and everything in between, giving me a uniquely well-rounded view of how to turn big ideas into strategic execution.I’ve led in-house marketing at high-growth energy and automation startups, owning GTM, demand generation, product positioning, and full-funnel strategy. I built both startup marketing departments from scratch and helped lay the foundation for scalable growth, whether leading a seed-stage robotics SaaS for acquisition or global brand activation for a Series B energy tech company.Before my time in-house, I spent 8 years on the agency side, most recently heading up a client services team across the Americas. I managed a portfolio of 15+ international clients spanning energy, tech, and manufacturing leading brand strategy, digital marketing, product launches, global events, and integrated comms campaigns. My sweet spot? Sitting at the intersection of strategy, storytelling, and scalable systems. I’m passionate about helping complex businesses grow through clear positioning, experimentation, and operational marketing excellence. What I bring to the table- Startup marketing leadership: from zero to one, team buildouts, GTM planning, and rapid iteration- Demand generation and lifecycle marketing: building multi-channel programs that drive leads and pipeline- Product marketing: distilling technical offerings into simple, compelling value propositions- Cross-functional collaboration: trusted partner to sales, product, and executive leadership- Operational rigor: identifying gaps and building the marketing engine to scaleI\'m passionate about the B2B marketing space. I\'m also a volunteer with The Drum, currently serving as a judge for their 2025 Marketing Awards in the Americas.BA in Business Management | Certified Digital Marketing Professional (DMI)| HubSpot nerd with a handful of certs

Experience

1. Senior Growth Marketing Manager

   Wood Mackenzie

   Oct 2024 — Present · Houston, TX, US

   Lead demand generation for the long-term power segment within the power & renewables division at a global energy SaaS company with deep roots in consulting and research. My focus: driving net-new pipeline, accelerating retention, and fueling cross-sell across our data and analytics platform.Highlights- Led the integrated launch of our new Power & Renewables product suite: six platforms designed to support customers navigating the complex energy transition- Delivered multi-channel campaigns that directly contributed to revenue growth and new customer acquisition- Worked across the full marketing mix: digital, SEO, paid media, content, email, webinars, and events to build pipeline and move buyers through the funnel- Partnered with sales, product, and research to align go-to-market strategy and positioning from awareness to close- Focused on delivering impact and optimizing campaigns for growth

Education

• Clitheroe Royal Grammar Sixth Form

  A Levels, Business Studies, Economics, History

  2005 — 2007

• Digital Marketing Institute

  Digital Marketing CDMP, Digital Communication and Media/Multimedia

• Edinburgh Napier University

  Bachelor of Arts (B.A.), Business Management

  2008 — 2012