Becca Wilson

About Becca Wilson

I’m a creative enablement and customer education leader who turns complex ideas into learning experiences that spark curiosity, build confidence, and drive real adoption. Over 10+ years at AWS, IBM, and General Assembly, I’ve built education programs that have reached millions of learners and helped teams learn faster, experiment boldly, and grow with intention. I work at the intersection of marketing, technology, and learning design–translating insights into behavior change and programs people actually use. I connect dots others miss, align teams around shared goals, and build programs that make learning continuous, measurable, and human.Core Competencies: Enablement Strategy • Customer Education • Learning Experience Design • Market Research • Customer Insights • Onboarding • Behavior Change + Adoption • Measurement • Cross-Functional Alignment • Agile

Experience

1. Principal Digital Strategist Enablement & Customer Experience

   Amazon Web Services (AWS)

   May 2019 — Present · New York, NY, US

   I design and scale learning systems that help AWS teams turn insights into action and customers adopt cloud technologies with confidence. My work spans internal enablement, customer education, and the creation of frameworks that connect learning to measurable adoption outcomes.Key Achievements:– Partnered with global teams to prototype integrated marketing and enablement motions for AWS Migration & Modernization, embedding education touchpoints throughout the customer journey.– Established the Learning Flywheel framework within the Digital Center of Excellence, transforming insights into testable experiments validated through agile Builder Workshops and scaled as best practices.– Repositioned AWS Educate as a global customer enablement ecosystem, driving 500K+ new registered learners in 18 months with zero paid media spend.– Owned product vision and strategy for AWS Tech U, an early career program designed to address cloud-skills gaps across 8 regions; improved program success rates and CSAT through implementation of agile methodologies and proactive stakeholder engagement frameworks.– Commissioned third-party research to understand customer needs and pain points and quantify program impact, influencing global AWS Training and Certification strategy.– Amazon Bar Raiser – facilitate high-impact hiring loops and mentor leaders on structured, inclusive evaluation practices.

Education

• Imperial College London

  Study Abroad, International Studies (Marketing, Literature, Art, Culture)

  2004 — 2004

• University of Pittsburgh

  Bachelor of Arts - BA, Communication, Marketing/Management

  2001 — 2005

Skills

• Hiring
• Virtual Training
• Recruiting
• Needs Assessment
• Budgets
• Cross-Functional Team Leadership
• Onboarding
• Sales
• Organizational Effectiveness
• Measurements
• Associate Engagement
• Resorts
• Instructor-Led Training
• Leadership
• Event Management
• Employee Engagement
• Meeting Planning
• Measuring Learning
• Food & Beverage
• Customer Service
• Team Building
• Management
• Brand Culture
• Hospitality Industry
• Program Management
• Hospitality
• Workshop Facilitation
• Instructional Design
• Leadership Development
• New Hire Orientations
• Designing Learning
• Evaluating Learning
• Delivering Training
• Pre-Opening
• Technology Needs Analysis
• Branding Experience
• Graphic Recording
• Human Resources
• Coaching
• Orientation Programs