Rebeca Peláez
Product Designer @EY
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WORK HISTORY
Product Designer @EY
London, GB
Enhanced Information Request (IR); a survey-type product on Beehive, a platform leveraging machine learning to boost tax professionals\' efficiency by collaborating with developers, growth, sales, and product managers- Orchestrated user research for 10+ projects: recruited participants, planned research, examined user behaviors and attitudes, and collaborated with stakeholders.Increased IR adoption by 60% through usability testing and discovery research- Utilized research insights to design and enhance IR features using Figma.Streamlined team research processes and organized research across product areas by creating a user database with Pendo Analytics- Integrated insights from diverse SSL workflows to tailor design improvements for both stakeholders and clients.
EDUCATION
Memorisely
User Experience & User Interface Design bootcamp
University of the Arts London
Bachelor of Fine Arts - BFA
The London School of Economics and Political Science (LSE)
Master of Science - MSc.
Memorisely
UX Research bootcamp
ABOUT REBECA PELÁEZ
Product Designer | Research | Psychology
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