Rebekah King

Senior Manager, Mf Global Digitalization Program @AGCO Corporation

Atlanta, GA, US
EMAILS
r••••••••@agcocorp.com
MOBILE NUMBERS
+17•••••••82

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WORK HISTORY

Mar 2023 — Present

Senior Manager, Mf Global Digitalization Program @AGCO Corporation

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The primary mission of this role is to accelerate the digital adoption of Massey Ferguson globally, working in close collaboration with the AGCO Product IT teams and the Massey Ferguson regional teams. My primary focus will be aligning the global Massey Ferguson needs with the overall AGCO digital roadmap ensuring comprehensive brand requirements for the design teams. Along with my responsibilities in digital transformation for Massey Ferguson, I will lead digital marketing efforts by defining the global MF marketing digital application strategy, the governance of the Center of Excellence for Digital Marketing, and the consequent strategy execution.

EDUCATION

1998 — 2001

University of Nevada-Las Vegas

BA, Hospitality & Tourism

2008 — 2012

Sandler

Sales Training, Business Management

SKILLS

Digital MediaIntegrated MarketingBrand DevelopmentDigital MarketingAdvertisingBusiness DevelopmentSocial NetworkingSEOTrainingCompetitive AnalysisSocial MediaProgram ManagementMarketing ResearchMarketing StrategyResearchPublic SpeakingQualitative ResearchSemMarket ResearchMarketing ManagementRetargetingContent MarketingPpcSalesforce.comCustomer InsightMarketing CommunicationsOnline AdvertisingStrategyManagementMarketingLead GenerationProduct MarketingSocial Media MarketingLeadershipOnline MarketingBusiness Insights

ABOUT REBEKAH KING

I lead teams that innovate their technologies so they can do smarter programs. Those…

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