Rebecca Woiteshek

About Rebecca Woiteshek

As a results-oriented brand strategist, I have direct experience in launching corporate strategies that drive new market growth, revenue, and ROI. With industry-leading expertise in location intelligence, I prioritize roadmap milestones, lead teams, and collaborate to drive measurable business growth. With a career history that spans 10+ years, I am masterful in employing business intelligence, integrated marketing, and thought leadership to more accurately translate technical capabilities into contextual value propositions, improve business processes, and promote key adoption of strategic solutions. I am dedicated to empowering teams, so I remove all barriers to success by eliminating product design and development issues, aligning the individual strengths of my team with corporate initiatives, and, if needed, taking on executive-level duties. Skilled at increasing return on investment (ROI) by ensuring key digital and physical business initiatives match, I look forward to connecting with you so that together we can accomplish mission-critical objectives for company-wide success. Rebecca Woiteshek Sr. Director, Digital Marketing 26••••••79 – r••••••••@gmail.com

Experience

1. Sr Manager, Photography Customer Experience

   Adobe

   Jul 2019 — Present · San Francisco, CA, US

   I lead a global team of writers, community managers, and social media specialists and oversee the customer experience of over 20+ products and initiatives within the Photography and Digital Imagery Segment, including the Photoshop and Lightroom family of products. •Strategy: In first 3 months, developed the CX DI strategy and led my team to the successful execution of three DI product releases for MAX2019, including Photoshop on the iPad, Photoshop Camera, and Cloud Documents. By working closely with stakeholders across the company, my team and I ideated the full end-to-end CX journey, increasing customer engagement rates by over 50%, increasing content satisfaction by 75%, and decreasing call / chat support volume by 14.3%.•Demographics: Utilized hyper-targeted research, psycho-demographics, social listening methodologies, and workflow-based user content to build a CX program to empower Adobe Photography and DI customers. These combined efforts led to a 45% decrease in support volume, a 146% increase in Helpx engagement, and a 45% increase in Community engagement.•Diversity & Inclusion-Identified a deficit in tools, resources, and educational tutorials on editing photos for richer pigmented skin tones and ethnicities. As a member of the Advocacy & Responsibilities group, I reached out to a fellow advocacy member from the Lightroom team to source 50 professionally shot portraiture images to be used for a section in the CX How-to Portraiture series on Helpx-Reviewed and updated all new and high trafficked content with proper terminology and simplified the reading levels of all content resulting in high positivity ratings from customers. A highlight was improving the extraordinarily technical and prohibitive content on Colors and Shading, which received an elusive 100% positivity rating upon publication-Participation in Adobe Stock Ally Program, AIHEC, Design for Good, Equity & Terminology Project, and CCP Responsibility & Advocacy.

Education

• Carthage College

  Bachelor of Arts - BA, Geography & Geographic Information Systems (GIS)

  2005 — 2009