Rebecca Ulanoff
Creative Copywriter & Brand Voice Strategist | Food, CPG, Pet & Lifestyle | Turning Brands into Conversations
- Role
- Director, Copy & Editorial at Made By Nacho
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rebecca Ulanoff
I’m a copywriter and brand voice strategist with over a decade of experience helping food, CPG, pet, and lifestyle brands sound as good as they look. Whether I’m building a voice from scratch or refining an established one, I craft messaging that connects, converts, and feels just right—no matter the medium.From writing as Bobby Flay’s cat at Made by Nacho (yes, really) to leading brand voice for OXO’s 2,500+ SKUs, I bring creativity, clarity, and strategy to every word. My expertise spans:Brand voice development: Creating distinctive, cohesive voices that stand out.Multi-platform copywriting: Email, web, social, packaging, retail, and more.Content strategy: Turning big ideas into words that drive engagement and results.I’ve worked across the board—startups, global brands, and everything in between—collaborating with cross-functional teams to make sure the message always hits home.Let’s create copy that connects and campaigns that convert.
Experience
Director, Copy & Editorial
Oct 2021 — Present
Created and developed two distinct voices for Bobby Flay’s premium cat food brand: Nacho Flay, Very Serious Business Cat™, and Made by Nacho.Wrote copy for email, SMS, website, packaging, OOH, and retail, building a consistent voice that engaged pet parents and drove loyalty.Led creative storytelling across brand campaigns, newsletters, and product launches, ensuring strategic alignment and impactful messaging.
Education
Berkley High School
Diploma
1990 — 1994
The University of Kansas
BS, Journalism
1994 — 1999
Boston University
Certification, Culinary Arts
1999 — 1999
NYU School of Professional Studies
Strategies in Digital Marketing
2015 — 2015
Skills
- Social Media Marketing
- Social Media
- Public Relations
- Blogging
- Marketing
- Advertising
- Magazines
- Newsletters
- Editing
- Nonprofits
- Content Management
- Non-Profits
- Marketing Strategy
- Photography
- Marketing Communications
- Email Marketing
- Sponsorship
- Publicity
- Digital Marketing
- Storytelling
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